Brittany Berger

Contributor
9 Articles

Brittany Berger is the Head of Content and PR at Mention.com. You can find her tweeting at @thatbberg or on LinkedIn.

Latest Articles By Brittany Berger

I Like to Watch: Netflix’s Content Strategy Worth Swiping

The Gist: I Like to Watch isn't just a hilarious YouTube series - it's a smart content strategy leveraging collaborations,…

Brittany Berger
August 16, 2021
Content Marketing

Atomic Content: Breaking Things Down to Build Them Back Up

Not to be dramatic or anything, but I think I've burned down my whole content creation workflow and started building…

Brittany Berger
July 5, 2021
Content Marketing

How to Revive an Old Hit Like Bruno Mars

The Gist: Bruno Mars took an old, low-performing, under-appreciated song, added Cardi B and a 90’s-themed music video, and turned…

Brittany Berger
February 12, 2021
Content Marketing

Why John Watson is a Strategic Content Marketer and Storyteller

I’ve been excited to post this for 43 days. Yes, exactly 43 days. I counted. That’s how long it’s been…

Brittany Berger
December 7, 2020
Content Marketing

How to Work Your Greatest Hits Like Cher

The Gist: Cher is a master at making the most of her greatest hits. Here's what you can learn from…

Brittany Berger
November 23, 2020
Content Marketing

Tripling Your Content: Content Repurposing Lessons from Election Text Banking

Earlier this month, I broke a long streak of emailing my subscribers weekly. But while I wasn’t emailing them, I…

Brittany Berger
November 19, 2020
Content Marketing

How to Create Consistent Content Like Cardi B

The Gist: Cardi B's fast pivot and rise from reality TV celebrity to pop chart topper was caused by strategic…

Brittany Berger
October 22, 2020
Content Marketing

Content Repurposing is Oprah’s Latest Favorite Thing (and It Should Be Yours Too)

Not gonna lie, I’m really proud of myself for that title. 💁🏻‍♀️ The alternate one was: Things Oprah and I…

Brittany Berger
March 9, 2020
Content Marketing

How to Repurpose Content for Email with a Greatest Hits Funnel

Let’s talk about content marketing and Cher. Yes, Cher. Because love her or hate her (I love her. I love…

Brittany Berger
February 26, 2020
Email Marketing

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