András Barta, Author at Business2Community

András Barta

Contributor
9 Articles

Latest Articles By András Barta

Accelerating Zero- and First-Party Data Collection With Loyalty Programs

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to…

András Barta
December 4, 2021
Loyalty Marketing

The Rising Popularity of Buy Now, Pay Later and How to Boost It With a Loyalty Program?

Along with the increase in online shopping, a new phenomenon exploded in popularity during the pandemic. Customers now have a…

András Barta
November 17, 2021
Loyalty Marketing

Advanced Audience Segmentation: The New Way for Loyalty Programs

Loyalty programs increase customer retention and allow for business growth, and with audience segmentation, organizations’ reward programs may become even…

András Barta
November 13, 2021
Loyalty Marketing

Paid and Subscription Loyalty Programs: A Comprehensive Guide (2021)

Following the pandemic, customer behavior shifted significantly. This goes beyond an uptick in eCommerce adoption, though. A huge audience was…

András Barta
October 25, 2021
Loyalty Marketing

Department Store Loyalty Programs: A Comprehensive Guide (2021)

It’s nearly impossible to pinpoint which industry first started to consistently use loyalty programs, but coffee shops, department stores and…

András Barta
August 9, 2021
Loyalty Marketing

The Home Depot Rewards Program Review: A Loyalty Program Built for Pros

The founders of The Home Depot, the largest home improvement retailer in the United States, had a special vision. They…

András Barta
July 26, 2021
Loyalty Marketing

Reviewing the Top Strategies for Marketplace Loyalty Programs

Did you know that Amazon offers a global reward fulfillment initiative? No, I’m not talking about Amazon Prime. Rather, I’m…

András Barta
July 19, 2021
Loyalty Marketing

10 US Loyalty Programs That Put Experience First

There is no shortage of U.S. loyalty programs, but not every program is built with the customer experience in mind.…

András Barta
June 22, 2021
Loyalty Marketing

Building Emotional Loyalty and Long-Lasting Brand Love

It is essential for brands and retailers to know what motivates loyalty in their customers. Nowadays purchasing decisions are often…

András Barta
May 22, 2021
Loyalty Marketing

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