by András Barta - Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing…
by András Barta - Along with the increase in online shopping, a new phenomenon exploded in popularity during the pandemic. Customers now have…
by András Barta - Loyalty programs increase customer retention and allow for business growth, and with audience segmentation, organizations’ reward programs may become…
by András Barta - Following the pandemic, customer behavior shifted significantly. This goes beyond an uptick in eCommerce adoption, though. A huge audience…
by András Barta - It’s nearly impossible to pinpoint which industry first started to consistently use loyalty programs, but coffee shops, department stores…
by András Barta - The founders of The Home Depot, the largest home improvement retailer in the United States, had a special vision.…
by András Barta - Did you know that Amazon offers a global reward fulfillment initiative? No, I’m not talking about Amazon Prime. Rather,…
by András Barta - There is no shortage of U.S. loyalty programs, but not every program is built with the customer experience in…
by András Barta - It is essential for brands and retailers to know what motivates loyalty in their customers. Nowadays purchasing decisions are…
