In a past life selling real estate, Amy relied on her marketing background to move high-priced properties despite the bursting real estate bubble. Realizing her true passion, Veracity was born and has since guided a wide range of clients — from destination resorts and real estate developers to technology events and nonprofit groups — through the intricacies of utilizing marketing to enhance business goals.
Amy learned her craft in the trenches — working her way up from intern to management at two Portland marketing agencies. While leading agency teams in creating and executing integrated communications campaigns, Amy gained unprecedented amounts of media coverage for clients and includes improving the bottom-line and increasing brand awareness among her many client successes.
Holding a B.A. from the University of Oregon, Amy is an Ambassador Board member at New Avenue for Youth and actively participates in the Portland chapter of Public Relations Society of America as a former board member. Amy is an avid traveler, reader and exercise enthusiast. She has completed a marathon, lived oversees and has working knowledge of Associated Press style writing. Most of all, she enjoys spending time with her husband and two children.
by Amy Rosenberg - So you’ve decided to become a thought leader. Congratulations! Now, if you’ll all form an orderly line to my left,…
by Amy Rosenberg - Humans have become content generating machines as access to the internet has grown. By one estimate, humans created 2.5 quintillion…
by Amy Rosenberg - Once upon a time, television (TV) and print media enjoyed almost universal trust among American citizens. During the 1960s and…
by Amy Rosenberg - Like the classic Swiss Army Knife, public relations (PR) has the capacity to meet many different needs. Unfold this tool,…
by Amy Rosenberg - One of my most favorite pieces of advice I received when it comes to creating content for your blog is…
by Amy Rosenberg - As humans, we naturally seek out patterns and similarities to interpret and categorize the world around us. One hundred thousand…
by Amy Rosenberg - Here’s Why Your Perspective Matters. If you’ve been on LinkedIn lately, you’ve probably seen the posts. Brash statements about business…
by Amy Rosenberg - Public Relations Isn’t Just for Red Carpets To many, the idea of public relations, or PR, implies celebrities, fancy red…
by Amy Rosenberg - Staying Ahead of the Puck that is Google with Michael Cottam “I skate to where the puck is going, not…
by Amy Rosenberg - Jargon, Slang, Vernacular, Lingo, Definitions…whatever you want to call it In any industry there are special words, expressions and phrases…
by Amy Rosenberg - Three Professional Volunteer Ideas That Will Add Skills And Increase Connections You may have heard recent notions from leaders in…
by Amy Rosenberg - The 8 Types of PR Pros There are many different types of PR people. However, the type of PR person…
by Amy Rosenberg - With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format…
by Amy Rosenberg - Leaving the Fast-Paced Newspaper World for the Political Waters of Trade Journalism Veracity works with a lot of businesses that…
by Amy Rosenberg - “Hunger Isn’t Seasonal,” Kyle Camberg, Sunshine Division. I was so happy to have gotten the chance to interview my friend…
by Amy Rosenberg - FOR IMMEDIATE RELEASE Headline Summarizing Everything: Its Clear, Concise, Compelling & Timely Subhead: secondary header underneath the headline going into…
by Amy Rosenberg - Journalists have stood by in trepidation watching newsrooms shrink for years. Consumption has slowly shifted from the classic newspaper delivery,…
by Amy Rosenberg - Last week we picked an unusual day to launch our new website — Inauguration Day. Why? As marketers we should…
by Amy Rosenberg - With 2017 right around the corner, there couldn’t be a better time to address editorial calendars. Not the kind that…
by Amy Rosenberg - Examining the Top 3 Mistakes Writers Make For the first time in quite a while I’ve been dealing with dreaded…
by Amy Rosenberg - “Location, location, location.” We’ve all heard the phrase, most commonly associated with real estate. There’s no denying — the allure…
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