Alan Draper

There are two things that will never let you down in this world: your beer and your dog. Long have…

People who constantly challenge the status quo and refuse to follow the rules can be a headache for managers.  They…

Virtual assistants have become a popular source for business remote staffing. A lot of business owners hire experienced virtual staff,…

For hundreds of years, newsletters have been a source of information, entertainment and communication. Even in the 1700’s, Ben Franklin…

Every time we receive great customer service or a positive customer experience, that individual or company should get a gold…

If you're anything like me I love a good movie about selling. Especially ones that revolve around the day to…

While complaints in public are a primary fear of businesses on social media, complaints on Twitter can be even more…

After helping to promote and coordinate the You Can Heal Yourself expo I have to say I realise that there…

Though VO2max has long been seen as the key factor in endurance running performance, recent research indicates that running economy…

A much debated, and often researched topic in advertising is whether it is appropriate to base your sales message on…

No matter what type of business you are in, inbound marketing can help you increase your reach,generate more leads and…

Image by:  WageIndicator – Paulien Osse Modern businesses are increasingly looking for ways to save money, speed up productivity and…

Because everyone is familiar with the “concept” of marketing, it’s easy to arrive at an incomplete or inaccurate view of…

There is a well-known anecdotal business statistic that 90% of organisations fail to execute on their strategies. In reality the…

Some thoughts about social media during emergencies and diasters I’ve come out of my stupor from last night’s evacuation from…