Alan Draper

If you think recently reincarnated rapper Snoop Lion and iconic author Charles Dickens go together like Ebenezer Scrooge and Christmas,…

Customers often don't want to call the contact center.  When they do, customers expect timely, accurate information.  Repeat calls are…

Welcome to another Q&A Monday, where I answer a social media crisis or online reputation management-related question asked by a…

First up let me say that for the most part I have fantastic clients, we usually end up the best…

Have you found yourself witnessing the rise and fall of a number of small, medium and even mammoth businesses only…

Setting goals and objectives is a task that is affected by the type of company, its environment and the kind…

As wizards of data and statistics, we regularly use our powers to examine consumer behavior and to keep track of…

The most efficient and cost effective way to connect directly with your customers and grow your business is with social…

Anyone who is serious about their business is serious about landing pages. Why? Because they’re an essential part of your…

Learn how to encourage an increasingly time-poor audience to participate and engage with your brand?  The internet is full of…

Build an early warning system to let you address product scaling issues before it’s too late In my previous post,…

We are bombarded with ads on a daily basis and consumers are growing more and more immune to large budget…

You might have recently heard about YY.com, the first Chinese company in the past 8 months to attempt an IPO…

An overall SEO strategy should integrate various link acquisition strategies at a moments notice, at any given period of time.…

Thanksgiving has come and gone, and while most people’s thoughts of the holiday revolve around family, flavorsome feasts, and happy,…