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Latest Articles By Alan Draper
I've frequently quoted the study done several years ago by the Kenan-Flagler Business School at the University of North Carolina.…
Alan Draper
January 3, 2013
Marketing
We survived the predicted but misguided myopian Mayan catastrophe, the impending fiscal cliff and fluorescent running shoes. Going to the…
Alan Draper
January 2, 2013
Business Articles
Twitter is a rat race. Tweets fly by at a frenetic pace, and many experienced on Twitter control from third…
Alan Draper
December 30, 2012
Business Articles
As we come to a close on 2012, everyone’s making their predictions for next year. This year I have had…
Alan Draper
December 28, 2012
Business Articles
We see this in social media like YouTube and in shared postings on Facebook as amusing viral videos. The positive…
Alan Draper
December 27, 2012
Marketing
Having effective product pages are really important for a successful e-commerce website. Everyone knows that effective product pages mean high…
Alan Draper
December 24, 2012
Infographics
One of the features of the modern holiday season is the increase in online shopping. When presented the choice between…
Alan Draper
December 23, 2012
Finance
A store owner was tacking a sign above his door that read “Puppies For Sale”. Signs like that have a…
Alan Draper
December 23, 2012
Content Marketing
Ahhh, the holidays. A time of joy, a time of cheer, and other than Super Bowl Sunday, a time for…
Alan Draper
December 20, 2012
Marketing
In October 2012, U.S. Internet users made 17.6 billion direct search engine queries. Additionally, nearly a quarter of the search…
Alan Draper
December 19, 2012
Online Marketing
If you are wondering how successful businesswomen make their way to manage their corresponding businesses, then you will be amazed…
Alan Draper
December 19, 2012
Books
The cloud has become big news since Google, Apple et al have gotten in on the act, but the first…
Alan Draper
December 18, 2012
Business Articles
The move of consumer buying behavior to online platforms makes it crucial to identify your target audiences. The good news…
Alan Draper
December 18, 2012
Online Marketing
Since the news came out on December 8, 2012, that the White House had launched an official Twitter account (although…
Alan Draper
December 18, 2012
Business Articles
A customer who knows you can deliver consistent quality products is more loyal than one who has to guess whether,…
Alan Draper
December 18, 2012
Content Marketing