Alan Draper

If you’re at all familiar with LinkedIn, you’ve undoubtedly noticed all kinds of changes in recent months. The social network…

Incorporating St. Patrick’s Day into your social media branding is simple. It’s worth the time to show that you’re ahead…

Fundamental to any success you might have with your content marketing is determining where exactly content fits within your organisation.…

Kids learn from many different environments they encounter every day, including TV. Because of this, parents should keep an eye…

Call centers are often referred to as “cost centers” because historically, one of their biggest expenses is turnover; they are…

When I think of Verizon FiOS I can honestly say that I have had a good user experience. From the…

If you operate a nightclub, you know how competitive your industry is. That's why it's so important to develop a…

When it comes to business – SEO is a unique monster, because unlike most vertical markets, you don’t need products,…

New Social Selling research from Aberdeen shows that sales people that leverage social media have a huge impact on revenue…

Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s…

Recently, I presented at the Frederick New Media and Tech Conference. This nationally recognized conference is held each year in…

Seth Godin is the Peter Drucker of our time. Since the 1940s, Drucker gained fame for his management and business…

According to Pew Research, 66% of consumers now use their smartphone to make purchase decisions. Half have used mobile devices…

If you cook your own meals at home, you’ll likely be using cooking oils in some capacity, thus facing the…

Building on Part 1 and Part 2 of this series – where I discussed that social media isn’t truly free…