Picture your average businessman: smart, ambitious, and probably considered an overachiever by most people. He’s hungry for success — the…
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Latest Articles By Alan Draper
Most of business managers would like to make informative business decisions rationally based on data and evidence, and yet corporate…
Alan Draper
May 9, 2013
Business Articles
How to get the best out of QR codes in your B2B marketing For a short time, the QR code…
Alan Draper
May 8, 2013
B2B Marketing
If you look at the great deal makers of our era – Donald Trump, Warren Buffet and Mark Cuban, to…
Alan Draper
May 8, 2013
Leadership
We talk a lot on this blog and on the web in general about all of the advancements we have…
Alan Draper
May 8, 2013
Business Articles
Have you ever heard the Story of the 3 Letters? I decided to tell my own version in the following…
Alan Draper
May 7, 2013
Leadership
As the web TV/video industry continues to shift and mold and grow – and to test models of monetization –…
Alan Draper
May 7, 2013
Business Articles
No business or person is perfect. Even if you’ve done a good job avoiding trouble and staying on the straight…
Alan Draper
May 6, 2013
Branding
Vlogging, or sharing video blog content, is an effective way to connect with an audience. The widespread availability of video…
Alan Draper
May 6, 2013
Blogging
Small businesses are often aware of the advantages offered by cloud computing services, such as low upfront costs, flexible access…
Alan Draper
May 5, 2013
Cloud Computing
Next time you are asked or you need to defend why your company needs social media, keep this handy infographic…
Alan Draper
May 5, 2013
Business Articles
Here are some commonly believed ‘facts’ about the internet. If you need a picture for your website or for a…
Alan Draper
May 5, 2013
Content Marketing
It seems like cloud and big data are the only things that exist in today’s IT world. Anywhere you turn…
Alan Draper
May 4, 2013
Big Data
Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. A typical…
Alan Draper
May 3, 2013
Digital Marketing
Persuasion and Content Marketing Before you roll your eyes and scroll further down your RSS feed to find something that’s…
Alan Draper
May 3, 2013
Content Marketing
Good customer service experiences are the foundation of any company that wants to win the customer. When it comes to…
Alan Draper
May 3, 2013
Customer Experience