Alan Draper

I subscribe to a CSA (community supported agriculture). Every week, I get a box of produce from a local farm.…

If you basically owned a category–a dominant market share–what would you do from a marketing perspective? Would you overhaul your…

IT asset recovery—recovering some of the money a company invested in its IT assets by selling them after they've been…

When Warner Brothers released The Hobbit: An Unexpected Journey nearly a decade after the theatrical releases of The Lord of…

Paul Samples is a graphic designer from Texas who moved to Brooklyn, NY after graduating from college. Now he’s working…

If you have a business and an audience on Facebook, you probably understand the importance of engaging your fan base.…

Marketing can be a bit of a juggling act. As professional marketers, we need to focus on so many aspects…

Why is it that, while our appetite for trying new foods never dulls, there is something so comforting and satisfying…

Often the mention of an accounting career can put a yawn in some and invoke a slumber in many. But,…

Crafting great calls to action (CTA) is both a science and an art. Successful CTAs require certain characteristics and careful…

Most of us are familiar with Kellogg’s breakfast cereal mascots – after all, we grew up on them. Some of…

As a startup or early stage company, you need people who can juggle a lot of different responsibilities. The coffee,…

A great dinner party is not only fantastic because of the food and the ambience, but because of the company.…

At the recent Inside Sales Virtual Summit, Guy Kawasaki, an author and software evangelist currently working with Motorola, delivered a…

Sequestration is a reality, but a small business can still grow despite spending cuts. How? One effective way is through…