Alan Draper

It was the end of November, and I was helping a large, global client transition from their old marketing automation…

Curious about what’s in store for content marketing in 2014? We’ve rounded up a few of the best 2014 forecasting…

Elevate Your Inbound Marketing in 2014 As 2013 quickly comes to an end, it's time to reflect on your metrics…

Choosing the right cloud service provider for your company requires more than just visiting the prospective cloud vendor’s website and…

Do you advertise your business online? Or are you stuck in the dark-ages of print ads, radio spots, and this…

We see them every day. Typos flood unchecked across the material and digital worlds we live in, and sometimes they…

Confidence and performance are closely linked. To uncover the tactics that will help you regain your mojo and thus get…

What is cloud computing? Cloud computing is an Internet-based facility that allows users to access shared computer applications, storage and…

A wise person one said that when you talk well of other people – they think that you are a…

If you’re an avid reader of this blog, you know I take a dim view of sentiment analysis, primarily because…

Did you catch the content marketing lesson during The Christmas Story marathon on TBS this holiday? Since 1983, we’ve been…

In the not-so-distant past, a lead would travel through the marketing funnel in a relatively short period of time. With…

Social media marketing is becoming powerful means of advertising your products/services without sounding like a salesman. It is interesting to…

Technology continues to evolve and develop at a rapid pace. What was leading edge 2 years ago, can be old…

Business intelligence tools can greatly benefit small and medium-sized businesses (SMBs). By using the right tools, any business can enhance…