Alan Draper

I Want to Grow my Business, So How Much Should I Spend on Marketing? You want to grow your business…

How to Capitalize on One of the Most Underutilized Online Community Management Tools You have numerous tools at your disposal…

The days of blatant advertising, promotional emails and “spammy” messages are over! Marketers are evolving beyond such advertising strategies using…

Breast cancer is the most common cancer among women over 20. Around seven percent of breast cancer cases and up…

Twitter released a new interactive, detailing just how important each and every follower is to any small or medium business.…

What really marks the transition of a boy into a man? Apparently it is Old Spice’s Re-fresh body sprays. The…

Forget the statistics, take good care of your employees and they’ll take good care of your customers. Your employees really…

Not sure how effective your social media presence is? Are you seeing the results you want from your marketing team?…

Referrals are the marketing lifeblood for many companies. According to the Word of Mouth Marketing Association (WOMMA), 90 percent of…

Google Analytics is a powerful tool for content marketers, but it can be confusing. Here are my 5 favourite reports…

Let’s be honest – we all have those certain competitors we wish would just….. “go away.” I mean, you’re a…

How well do you know your global technology markets? Let’s find out. In which country was the first MP3 player…

It’s a new year… a wonderful opportunity for personal trainers to build relationships with clients looking to get fit in…

As a digital marketer, you recognize that social media is a valuable resource to your digital marketing strategy. If you…

Question: We keep hearing that we should strive to create “Evergreen” content. What is Evergreen content and how can we…