When marketing to a target audience, it’s obviously important to figure out where that target audience is “hanging out.” This…
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Latest Articles By Alan Draper
This summer, I wrote a blog post suggesting that digital marketers in the ecommerce space accelerate the timelines of their…
Alan Draper
March 2, 2014
Business Articles
Mascots have to be unique and relatable in order to appeal to a qualified audience. Animals can be vulnerable, relatable,…
Alan Draper
March 1, 2014
Branding
Shmow-zow! Slam-bam-in-a-can! Rhombus! Iceclops! In case you couldn’t tell, I am flipping excited about today’s post, dedicated to, you guessed…
Alan Draper
February 27, 2014
Business Articles
Facebook acquiring WhatsApp for $19 billion is the biggest tech acquisition. While the world has been shocked and debates are…
Alan Draper
February 27, 2014
Business Articles
I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published…
Alan Draper
February 25, 2014
Branding
The crop of IPOs in 2013 made IR a priority well in advance of listing, say communications consultants. While many…
Alan Draper
February 25, 2014
Finance
We know, we know. You’ve been hearing it for years now. Every time a new year rolls around, mobs of…
Alan Draper
February 25, 2014
Business Articles
Many people simply don’t have time to hit the gym every day, which often makes them feel guilty about their…
Alan Draper
February 24, 2014
Infographics
It's essential that you know what is being said online about your business and that you are diligent to protect…
Alan Draper
February 24, 2014
Business Articles
Phone.com Review – Even the smallest company can appear large and professional on the phone Phone.com is an all-in-one telephone…
Alan Draper
February 24, 2014
Business Articles
Search engine optimization (SEO) is one of the most intimidating terms I come across from my clients. It takes me…
Alan Draper
February 23, 2014
Business Articles
We’ve seen it before. You stumble upon a website and it just feels… old. Stale. Out of date. You can’t…
Alan Draper
February 23, 2014
Online Marketing
Who doesn’t like dogs? They’re loving, loyal, and always greet you like they haven’t seen you in ages. No wonder…
Alan Draper
February 21, 2014
Business Articles
The vernacular of Google advertising can be pretty daunting. If you’re like most small business marketers, you’ve got a lot…
Alan Draper
February 20, 2014
Online Marketing
As more brands join Pinterest, all companies on the platform need to put in extra effort to stand out and…
Alan Draper
February 20, 2014
Business Articles