Alan Draper

Back in February, LinkedIn opened up its publishing platform, giving 25,000 members the ability to post original, long-form content and…

As communicators, we’re always looking for new ways to improve the way we write, speak and, well, communicate.  Maybe we…

In previous posts we discussed several cognitive biases you should know and use to increase conversion. Further more, understanding cognitive…

Your brand is only as good as its reputation. As a small business, it’s crucial that you curate and protect…

Approximately 11 million meetings occur in the U.S. each day (MCI). According to research firm CSO Insights, salespeople spend around…

The productivity of your company largely relies on the team you create. However, it’s not just about hiring the best…

Recently I had the privilege and pleasure to see the revival of Hedwig and the Angry Inch on Broadway starring that extremely…

Image courtesy of Google Books What is the purpose of a business? Not sure? Consider this. In Peter Drucker's The…

Do you have a landing page on your website? Of course you do. Landing pages increase conversions, generating leads and…

If you’re a veteran seller, you likely appreciate a good sales conversation. So what makes a sales conversation stand out?…

Let’s face it: In this day and age, businesses are no longer able to play the “ignorance is bliss” card…

Marketing is NOT selling. However, some companies may still get confused between the two. They may have salespeople with the…

SlideShare is a popular presentation tool for the business world that allows you to create presentations, upload them to the…

To address the question in the title, let’s begin with another question: what is the main reason customers and consumers…

What is one way I can show my community of early adopters that we care about their feedback? 1. Call…