Alan Draper

So what do you do when your "funny" social media post is universally attacked for being in poor taste, insensitive,…

An integrated Digital marketing strategy is composed of several critical components. Successful execution of a strategy demands that each component…

Interaction on social media is often compared to being at a party, and I hope you’ll forgive me for shamelessly…

To be successful in social media for tourism, you have to be where your audience is, which is why Facebook…

Customer Success is not a one-size-fits-all discipline. Each customer is different – and so are their needs and expectations. In…

To stand out during a job search, every word on your resume or in your cover letter counts—especially when you…

As a content marketing consultant for several tech startups and small businesses, I’ve seen a steep rise in the number…

How often do you review your content marketing metrics and report results to your leadership team? That question to marketers…

With the heightened customer expectations of today, investments in customer service (both assisted and self-service) must be made to keep…

The differences between dogs and cats are nearly as significant as those between "dog people" and "cat people." They interact…

“There can be as much value in the blink of an eye as in months of rational analysis,” wrote Malcolm…

As marketers, we are often concerned with the masses. How do we get more people to learn about our products?…

After beating Argentina last night, Germany has become the first European nation to win the FIFA World Cup on South…

I regularly find myself telling clients a simple but very important truth: that they care much, much more about their…

Content marketing is probably one of the most Googled terms for marketers, and with 93% of organizations doing everything they…