Alan Draper

With so many marketers focusing on big data and analytics, it is time we take a step back and look…

Google has updated its algorithm again. But hold on! Before you rush to find ways to dodge possible penalties, it's…

Back to school is the second biggest shopping season of the year after the winter holidays, giving content marketers the…

When it boils down to it, users are visual. According to Zabisco, 40% of people respond better to visual information…

How do I show my personality online? I get this question all the time. I know that's a tough one…

Offices can get loud. Heated debates, celebrations, a crowd  of developers gathering around the latest viral video and laughing their heads…

The 13th and final part of the Social Business For Real Work series The Challenge Even in these days of…

White papers, guides and ebooks are time-intensive content marketing projects. It’s surprising that many B2B marketers put lots of time…

If you want to be competitive you need to be found online, and at the top of the search results.…

Twitter is undoubtedly the most addictive social media platform in the world. With millions of users globally, it offers small…

If you have a smartphone, you’ve likely seen and used various photo collage apps that allow you to add multiple…

I’ve been asked a lot recently whether explainer videos help conversion rates. My simple answer is yes, explainer videos absolutely…

Tier 1 advertising networks are essentially Google, Bing, and Yahoo. Any other search engine falls into tier 2. They may…

If I asked you what type of projects your company is addressing, could you provide me with this information? It’s…

The phenomenon of moving in between languages or dialects within the same sentence is becoming more and more prominent –…