Alan Draper

Creativity isn’t just about picking the right shade of teal for your logo—it’s also a vital ingredient for overall business…

It’s official – the 2014 football season has begun and I couldn’t be happier. Football is a glorious team sport…

Knowing where to start with SMS marketing can sometimes seem like the most challenging part. In reality, getting started is…

Psychology answers a lot of questions - the kind that laboratory science often cannot. It explores and dissects why we,…

After winning a new account, agencies delve into their client’s industry to find out what consumers are saying and how…

What can be the best way to describe yourself to the whole world? Or, what can be the best way…

Integrating analytics to your search engine optimization campaigns is a major step that you can take in order to magnify…

Many of you work at least 8 hours a day and see the same people every day. Therefore, it makes…

When used correctly, social media is one of the top marketing channels and a strong tool for gaining customers. There…

Businesses should always be looking for opportunities to become more efficient and reduce costs. One simple way of doing this…

Social media is not only a fun way to connect and chat with friends. It can also be a very…

We have lunch together (occasionally). You know my phone number (but luckily don’t use it much). I give your kids…

Events have long been one of the largest expenses in marketing, but they’re known for not producing valuable insights. Frost…

According to a new study from Levels Beyond, 61% of people are more likely to watch company videos that friends…

Google’s Hummingbird update made quite a ripple in the search engine marketing world by introducing a more conversation-focused approach to…