Alan Draper

No matter how content marketing has changed over time, its main goal has always been to connect with potential customers.…

Before you answer that question, ask yourself a different question: Which came first – the chicken, or the egg? Many…

SaaS companies focus mainly on their products and often overlook marketing in the early stages of growth. This can be…

Getting a small business off the ground is challenging enough. Keeping up with every new trend, technological advance and social…

After a hectic holiday season, I always feel calm when I return to work and settle back into my routine.…

Joe Chay is on Shark Tank seeking an investment in Bello Verde, a men’s clothing company. What Is the Story…

Kristina Guerrero is pitching TurboPUP to the Shark Tank. She hopes the sharks will agree that nutrition bars for dogs…

How do you nurture your prospects and keep them moving forward in your sales funnel? More importantly, how do you…

The common answer that business owners give when they are asked when they plan to transition out of their business…

Happy New Year! Like many, I spent most of my holiday at home with family. Also like many others, to…

Throughout the last few years we have experienced the explosion of online order processing and improved website accessibility. Organisations, alongside…

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has…

There’s no question that automated marketing systems are delivering results for brands. Implemented well, prospects receive persona-specific content dripped to…

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific.…

Social media and mobile marketing are grabbing everyone’s attention when it comes to marketing today, but what does that mean…