Alan Draper

http://www.youtube.com/watch?v=Rx9QD-WfMi8 They say that half of marketing is creativity and the other half promotion. It’s definitely true of running a…

If you are not using quizzes for content marketing, you should be. Let’s start with some important questions: Which Walking…

Good to Great: Why Some Companies Make the Leap… And Others Don’t is a Jim Collins classic that shares an…

As buyers care less about how attractive a product looks and more about how it will impact their lives, marketers…

You’re walking along a busy sidewalk, dodging passersby, when a small group of people catches your eye. They’re standing in…

As a small business owner, it’s critical that you protect your assets and your brand. While it may not be…

Have you ever read through a blog, article, or social media post and thought, "This post is pretty good, but…

For decades, the art and science of being productive at work has centered on positioning resources to solve problems and…

Website footers are often one of the most neglected parts of a webpage. Their position makes many brands think that…

“Customers will never love a company until its employees love it first.” A bold statement and one of several snippets…

What Is A Call-To-Action Button? Call-to-action (CTA) buttons are the buttons you use in your website and on your landing…

In the era of online networking it is important to make meaningful connections to make your personal brand stand out.…

This post is the first in a two part series. Oftentimes, marketers create content that isn’t focused on closing deals.…

Have you waded through your own inbox lately? The water’s rising at an alarming rate. And in the inbox, your…

Social media has a number of great capabilities for brands, from increasing awareness to sparking new levels of engagement. Facebook also…