As digital marketing techniques have gained acceptance and matured over the last few years the momentum to collect and utilize…
Big Data
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Latest Articles By Alan Draper
A business leader may have the education, the experience and the drive to successfully guide a company. Just as crucial…
Alan Draper
May 5, 2015
Leadership
It sometimes seems as if creating high quality marketing that drives content and pushes thought leadership is going to cost…
Alan Draper
May 4, 2015
Marketing
One of the challenges marketers face today is that strategies that were effective in the past may not work now.…
Alan Draper
May 4, 2015
Business Articles
One part of my role here at BTC is to keep tabs on the pulse of the Enterprise Mobility market.That…
Alan Draper
May 3, 2015
Business Articles
What does a successful data strategy mean to you? As a member of the Customer Success team at Dun &…
Alan Draper
May 3, 2015
Big Data
Gamification, I have always found, is one of the best ways to drive results. The key is to encourage the…
Alan Draper
May 3, 2015
Business Articles
Higher Quality Will Create A Bigger Impact We have been talking about how the B2B buyer is changing—constantly full of…
Alan Draper
May 2, 2015
B2B Marketing
CRM is only as good as the data you put into it. Here’s how to keep on top of data…
Alan Draper
May 2, 2015
Business Intelligence
For years, I've thought that blogs should be the center of your social media presence, mainly to avoid the unpredictability…
Alan Draper
May 1, 2015
Business Articles
MacGyver connects a car battery to a horn, a metallic door handle triggers a horn blast that stuns intruders and…
Alan Draper
May 1, 2015
Online Marketing
Facebook’s platform is so much more powerful than we give it credit for. Even if you’ve admitted that Facebook is…
Alan Draper
April 30, 2015
Business Articles
As we work to understand the opportunities and challenges facing marketing automation users today, it’s important to pick the brains…
Alan Draper
April 30, 2015
Expert Interviews
I had always thought that every person had their own leadership style — some are micromanagers, for example, while others…
Alan Draper
April 30, 2015
Customer Experience
Earlier this month, when we were discussing brand authenticity, you may have noticed that “authentic” brands share at least one…
Alan Draper
April 29, 2015
Infographics
Big Data is less about the data itself and more about what you do with the data. The application of…
Alan Draper
April 29, 2015
Big Data