Alan Draper

Finding your footing with marketing content means equipping yourself with the right tools from the start. Simply put, if you…

Public sector organizations face more data challenges today than ever before. As discovered via research performed by North Highland Consulting,…

Marketing automation often gets a bad rap for being impersonal. Critics say automation is an unworthy investment because it fails…

Your brand is perhaps your professional services firm's most valuable asset. If this is true, then developing a stronger brand…

In previous posts we have explained how to segment your contacts to optimize overall your ROI. But what happens when…

The expression of gratitude has been show to lead to increased happiness. Gratitude has been shown to improve health, help…

Segmentation is at the heart of the best marketing campaigns. It allows marketers to target prospects with a high propensity…

SEO for marketing is one of content’s biggest gray areas. On the one hand, we know how important it is…

“Dark data” – by that we mean data that’s been stored away in some IT system and untouched for years,…

Have you noticed lately the line for the customer service desk at your local Wal-Mart or grocery store? If you…

London, New York, Helsinki are leading the world’s most innovative city list this year, according to the CITIE report which conducted…

I spend more time in my kitchen than I do in any other room in my apartment. I’m a baker…

Recent studies have shown that up to 86% of companies are invested in content marketing; however, about half of B2B…

Shoppers tend to stick to their habits. Your experiences with online shoppers probably leave you feeling frustrated. First, most visitors…

If you create content and use LinkedIn to build your credibility and expertise, this post is for you. Notice the…