Marketing, advertising, public relations – for some organizations, these basic business terms can be intimidating. And in most cases they’re…
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Latest Articles By Alan Draper
We’ve all done it. We see an interesting story posted or shared on Facebook or Twitter, so we click through…
Alan Draper
August 16, 2015
Business Articles
How to Nurture Leads with BOTH Marketing and Sales I often hear the myth that sales and marketing teams are…
Alan Draper
August 13, 2015
Business Articles
Entrepreneurs, or those who want to become one, need to gather and expand their knowledge as much as possible. This…
Alan Draper
August 13, 2015
Business Articles
When 7 becomes 3 – Google Shrinks the Local Business Map As of Friday Google made a significant change to…
Alan Draper
August 12, 2015
Business Articles
Learning how to overcome objection is a skill that we all, as human beings, must practice every day. No matter…
Alan Draper
August 12, 2015
Business Articles
The true test of character is doing the right thing even when no one sees. Eight days a week you…
Alan Draper
August 12, 2015
Branding
Last year we celebrated 50 years since Xerox first commercialized the fax machine. People marveled at the fact that sending…
Alan Draper
August 12, 2015
Business Articles
Email today has become the equivalent of snail mail 10 years ago. You probably receive one or two things you…
Alan Draper
August 11, 2015
Email Marketing
When you think about your favorite brands, what comes to mind? An image? A person? A story? The most powerful…
Alan Draper
August 11, 2015
Content Marketing
Just because you can see your website on your mobile phone doesn’t mean it’s mobile-friendly. For your website to be…
Alan Draper
August 11, 2015
Business Articles
You’ve probably heard of WordPress if you’ve ever explored web design and development, unless you’ve been living under a rock.…
Alan Draper
August 10, 2015
Business Articles
Great job! If you're reading this, you’re probably thinking about hiring a website developer or maybe you’ve already done it.…
Alan Draper
August 10, 2015
Small Business
There is a silent leadership killer that is running rampant in today’s multi-generational workplace. It’s a potent poison that can…
Alan Draper
August 10, 2015
Leadership
There are 7.125 billion people on the planet. Every person is a distinct and complicated individual with their own preferences.…
Alan Draper
August 10, 2015
Customer Experience
What would happen if you were to “like” everything you saw on social media? The developer Rameet Chawla found out…
Alan Draper
August 10, 2015
Business Articles