Alan Draper

B2B marketers need to educate and set expectations with executive teams, when building integrated demand creation and management plans that…

In business, shift happens. (Yes, that’s my clever play on words for both shift and, well, you know). Change is…

Do you ever wonder why some videos go viral and others die on the vine? What if you spend significant…

Selling out on what you initially stood for presents a harder path to walk. I am taking inspiration here, not…

The holidays are the biggest time of year for retailers. Everything is on the line when consumers are spending more…

  The Minor League Baseball team, the Hillsboro Hops won the Northwest League Championship in 2014 and so far in…

Discover how to elevate your Twitter profile's visibility in Google's search results with our essential Twitter SEO tips. Learn the…

Have you blabbed today? If the answer’s yes, then consider yourself part of the latest social media platform that is…

How do you handle pressure at work? Being able to deal with pressure in the workplace is a highly sought-after…

Price activates our loss-avoidance mechanism - all our brains work that way. Fear of loss motivates us twice as much…

A recent survey by Mattersight of over 1,000 millennials found that more than 85 percent have felt let down by…

British cars can be quite unreliable and have had problems with electrical systems and drivetrains in the past. However, some…

Trust is essential when building a healthy and productive work environment. Whether you’re leading an entire department or you work…

Wouldn’t we all like a full day to be 25 or 26 hours long? We always want more time because…

Customer journey mapping, the process of visualizing a brand's customer experience through the eye of the customer, has become a…