Alan Draper

Every now and then you read a book that, while it is not perfect for you, it is exactly what…

There are a lot of scams out there. One of the largest, yet least talked-about scam of them all is…

One challenge of social media marketing is creating content that connects with your audience, aligns with your brand, and effectively…

Cool and unique office supplies address many common workplace doldrums. From grey walls to blandly colored carpets, a pop of…

The Coupon, a marketing gimmick that provides consumers with a rebate or a discount on various products, originated in the…

In many ways, you would think that e-commerce ventures scarcely need must assistance to sell goods. After all, this represents…

By now you know how powerful mobile marketing can be, and it’s a good thing you do, because in 2016,…

Brand transparency is closely linked to trust in the industry, customer loyalty, and long-term profits. As a key element of…

Email marketing is a powerful tool for your marketing strategy that should not be underestimated. Not only is it a…

What are the costs of a bad hire? Nearly everyone in business has a personal story to tell about the…

You're always looking for positive ways to promote your B2B company. In your search, you've likely come across the following…

Back in October 2015, Facebook began testing a new experience called Canvas. This new feature provides a fast-loading, full-screen experience…

Brands nowadays are trying to boost brand loyalty and engagement by being our “sassy pals” on social media. But filling…

Over the course of the past few years, most of Google’s updates to its search ranking algorithm have been aimed…

Though new social networks continue to be launched (e.g. SnapChat, Blab) and some disappear (anyone remember Pownce or Friendster?), the…