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Latest Articles By Alan Draper
This weekend’s Guardian newspaper (a UK broadsheet) included the annual Superbrands 2016 supplement, which inevitably caught my interest. Billed as…
Alan Draper
March 12, 2016
Branding
What should I post next? I’m sure that you’ve asked yourself this question at some point. Managing social media for…
Alan Draper
March 12, 2016
Business Articles
There are known knowns. These are things we know that we know. There are known unknowns. That is to say,…
Alan Draper
March 12, 2016
Business Articles
We're nearing the end of winter, and many people around the country are excited for the warmer weather and sunshine…
Alan Draper
March 12, 2016
Small Business
Everyone is Irish on March 17th! Celebrate St. Patrick’s Day with authentic Irish recipes, an Irish blessing, and parties that…
Alan Draper
March 11, 2016
Business Articles
Current NBA MVP Stephen Curry of the Golden State Warriors has made a huge impact on basketball. Whether you are…
Alan Draper
March 11, 2016
Business Articles
With the near-universal embrace of content marketing—93% of B2B marketers are using content marketing, and B2C marketers are close behind—the…
Alan Draper
March 11, 2016
Content Marketing
Annie Tsai, Chief Customer Officer of DoubleDutch gave a great presentation at SaaStr Annual, “Customer Success: Don’t Make These 5…
Alan Draper
March 10, 2016
Customer Experience
What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. But are there blog elements…
Alan Draper
March 10, 2016
Business Articles
Though the Affordable Care Act was enacted in 2010, access to health care remains a challenge in many parts of…
Alan Draper
March 9, 2016
Business Articles
Businesses of all sizes are finding the advantages of outsourcing. You can hire an expert for almost any task, skip…
Alan Draper
March 9, 2016
Small Business
We've been die-hard fans of Vimeo and its incredible community of creators long before we announced our partnership. This talented…
Alan Draper
March 8, 2016
Business Articles
In today's topic we're going to talk about target marketing -- really defining your market, and then going after them…
Alan Draper
March 8, 2016
Marketing
In a world filled with shifting business goals, competitive challenges, and a need for on-demand innovation, companies are constantly searching…
Alan Draper
March 7, 2016
Business Articles
How Real-Time Marketing Drives Really BIG ROI In today’s world of faster, bigger, and better, marketing is certainly no exception.…
Alan Draper
March 7, 2016
Marketing