Alan Draper

DID YOU KNOW: 60% OF MARKETERS IDENTIFY “MEASURING ROI” AS ONE OF THEIR TOP THREE SOCIAL MEDIA MARKETING CHALLENGES? I…

OK, so you’ve decided to add content upgrades to your content marketing strategy, but you want to do it right.…

Today, Forbes published a sweeping profile of Salesforce CEO Marc Benioff, dubbing him “Tech’s Mad Genius” and “The Decade’s Top…

Permission-based email marketing gets tagged with some bad press, but in reality it’s still the best approach for most brands.…

If you have any online presence, you’ve probably seen one of the internet’s saddest issues: trolls. While cases involving well-known…

Marcus Lemonis is back for season 4 of "The Profit," lending his business expertise to struggling businesses. In the premiere…

Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. It…

The customer experience has been and will continue to be top of mind for marketers across industries. Positive experiences generate…

The Indiana State Police certainly know how to enjoy themselves as summer comes to an end. To celebrate their final…

The best salespeople and wholesale distributors all have one thing in common: credibility. When a client trusts you, there is…

Over the last few years, we’ve all heard the advice to avoid too much text in banner ads. “You need…

Two Guys Bow Ties puts a unique twist on classic accessories, such as bow ties, lapels and fedoras. The accessories…

Sales organizations want to deliver a fantastic sales experience for all of their customers. But what does that mean, exactly?…

Recently, the Interactive Advertising Bureau (IAB) surveyed 360 marketers from different industries about their digital video ad budgets. 62% of…

There’s a helpless feeling that comes with staring at a blank Word document when you begin writing something. The awful…