Alan Draper

Many B2B (business-to-business) companies are experiencing a major change in how they connect with customers. While the role of the…

A recent study found that 44% of freelancers said they couldn't take a week or more off during a six-month…

In 2013, Forbes asserted that 56% of hiring managers claimed personal websites were their most effective tool in the hunt…

Today's question does not get asked enough. Perhaps that is because it seems straightforward to many experienced SEOs (although nothing…

Have you ever wondered why some businesses are successful at providing excellent customer experiences while others fail? The answer lies…

Why native ads? Native ads can be defined as ad units that fit into the look and feel of the…

My journey into software training was not straightforward. I began in sales enablement, then quickly moved into training customers on…

You should be planning your PPC holiday marketing campaigns right now. Seriously, the earlier the better. Many large brands have…

Trade shows represent some of the best opportunities for marketers to enhance their company’s profile, meet new prospective clients and…

Those of us who run companies are constantly looking for ways to increase revenue, profits, and improve efficiency. The people…

Can I just put this out there? Everyone can benefit from technology innovation. Faster, more innovative technology is going to…

The Audi A4 is a compact entry-level sedan, one of two such models offered by this German luxury manufacturer. It…

It’s a myth that all businesses are using social media. In this day and age, when 1.57 billion people log…

The key in building a successful product is about building the right thing for the right target audience. If you…

You’ve decided employee advocacy is right for your business, you’ve chosen your tool and you’ve identified a pilot group of…