Akvile DeFazio

When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the…

Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low…

Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic…

Instagram recently celebrated double digits at the tail end of 2020 by turning 10. The visually stimulating and engaging platform…

While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around…

It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social…

While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly…

With 2020 bringing us into uncharted territory as far as the economy goes, consumer behaviors and their buying habits have…

Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their…

Whether you are a novice advertiser on Instagram or a seasoned veteran, it’s always good to go over the basic…

Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising…

If you're finding that your organic posts on your Facebook business page aren’t getting the reach they once had, you…

Are you interested in gaining audience intel, understanding their pain points, gauging their interest in preferences, and driving more engagement…

Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both…