Aaron Burcell is CEO of methinks Technologies, a video-based qualitative research platform that connects global companies with consumers in order to create valuable consumer insights on product CX/UX, content, marketing strategies and campaigns. Burcell has served in marketing, operations and growth roles at startups and large companies alike, including executive posts at Grockit (acquired by Kaplan), Vevo and Marcus by Goldman Sachs. Most recently, Burcell served as Loop Media's Chief Operating Officer in the run up to its final raise and public listing. Burcell previously served as the Chief Marketing Officer at Loop during its founding and initial growth phases, including the acquisition of commercial streaming leader, ScreenPlay.