When a small business sets out to grow their visibility online, it’s always good to have a plan in place. The plan should be strategic and well researched. It will help you, the small business owner, to connect with your target customers and grow your visibility.

Social Media is an excellent tool for small business owners to increase their online visibility. For example, a recent survey by Manta of 600 small business owners in the United States found that 90% are actively using social networking sites, and 74% believe that online networking is very important and is beginning to surpass in-person networking.

How to reach your target customers

What can you do as a small business owner to grow your visibility and become active in social media? By using the acronym R.A.C.K, I want to share a few suggestions of how you can rack-up social media cred.

  • Research and find out what your target customers need online regarding products and services. Use targeted marketing to reach them where they hang out.
  • Actively engage your target customers using social media. Don’t just push your message out, live it out by interacting with your target customers.
  • Connect with your target customers by hosting offline meetups, or online hangouts, or even host a Twitter chat.
  • Knowledge sharing is very important to growing your visibility on social media because it allows you to give to your target customers and draw them in.

Don’t hesitate to use polls and surveys to learn what your target customers want. By following these straightforward tips to increase your online presence, you unlock many opportunities online. The R.A.C.K system is simple to apply, and you should also track your progress. It will show you what helps improve your visibility. The key to success with the R.A.C.K. system is being consistent and sticking with what works, no matter how boring it may seem.

According to Intuit, some of the things that some small business owners are using can be found in the infographic below. Checkout the infographic and let me know what you think by leaving a comment below.


via: Intuit Websites