First into the tank for the special Christmas-themed episode is Sarah Blaine of Sealed by Santa, seeking $150,000 for 20 percent equity.

Key Takeaways: Sealed by Santa on Shark Tank

  • Secured $150,000 from Lori Greiner with $75,000 as a loan for 22.5% equity
  • Offers personalized letters from Santa with child’s name, accomplishments, and wish list
  • Sent 45,000 letters last season, generating $355,000 in sales
  • Expanded to Santa postcards and Easter Bunny letters
  • Plans to add more holidays like the Tooth Fairy
  • Targets to make holidays magical for children

Sealed by Santa: Company Overview

Sealed by Santa delivers the magic of Santa to every child.

They offer personalized letters from Santa, which include the child’s name, accomplishments and wish list items of the child and even Santa’s official wax seal.

Specialized letters include a Christian letter, baby’s first Christmas, a teen letter and even a letter for those who are naughty.

Other products, Santa approved, are a “Nice List” certificate, Santa cocoa pack, magical keys and evidence kits. Letters cost $10.95 and are sure to make children’s holidays merry and bright.

6 Fun Facts:

  1. Includes special letters like baby’s first Christmas and for naughty children.
  2. Features Santa’s official wax seal on letters.
  3. Other products include a “Nice List” certificate and magical keys.
  4. Started sending Easter Bunny letters to become a year-long business.
  5. Each letter costs $10.95.
  6. Sarah Blaine started the business to spread Christmas cheer.

Our most popular pack! The deluxe pack!

A post shared by SealedBy.com (@sealed_by_letters) on

The Sharks React to Sealed by Santa

The sharks love the concept and seem impressed that 45,000 letters were sent out last season.

They did $355,000 in sales last year, an increase from the year before.

They have also started sending Santa postcards and Easter Bunny letters so that it can become a year-long business and hope to add even more holidays in the future.

Kevin O’Leary offers $150,000 for 33.3 percent, but she worries the equity is too high. Barbara Corcoran likes the idea of it being seasonal but doesn’t find it investable, so goes out.

Mark Cuban believes she’s doing too much with the various holidays and goes out as well. Robert Herjavec then offers $150,000 for 33.3 percent, with $100,000 going to Blaine annually.

He believes she should expand to other holidays right away.

Lori Greiner then jumps in, offering $150,000, $75,000 of which is a loan for 22.5 percent. She accepts after Blaine proposes an additional Tooth Fairy idea.

Wrapping Up

Each week on “Shark Tank,” budding entrepreneurs have the opportunity to pitch their emerging businesses to multi-millionaire and billionaire investors, known as sharks:

  • Mark Cuban, owner of the Dallas Mavericks;
  • Daymond John, fashion mogul and founder of FUBU;
  • Kevin O’Leary, self-proclaimed Mr. Wonderful
  • founder of O’Leary Financial Group; Barbara Corcoran,
  • real estate maven; Lori Greiner, queen of QVC;
  • Robert Herjavec, technology guru and founder/CEO of the Herjavec Group.

Venture capitalist Chris Sacca is also slated to appear as a guest shark this season.

“Shark Tank,” which is based on “Dragons’ Den,” is produced by Mark Burnett and first debuted in 2009.

To date, the sharks have invested more than $87 million in various companies after engaging in numerous bidding wars and shark fights.

A new episode airs each Friday at 9 p.m. on ABC.

Social Media Reacts to Sealed by Santa’s Appearance on “Shark Tank”

Would you buy a letter from Sealed by Santa? Sound off in the comments section below!