Digital marketing.
You know you have to do it. In fact you relish the challenge. But how do you know if your efforts are working?
Turns out that’s a question countless agencies and start-ups are asking right now. With our new infographic, you needn’t be one of them.
Check out the full infographic below for expert advice on measuring your digital marketing efforts.
Digital marketing can significantly improve your profits. But how can you trace a new blog subscriber to the final stages of your sales process? And what about Twitter and Facebook? Connecting your social media efforts to your profit and loss statement isn’t always straightforward. A striking 60 percent of social media marketers believe that measuring the ROI of social media is their greatest challenge.
How can you shift to digital marketing campaigns that are effective, straightforward, and measurable? The key is to begin with a clear objective and then focus on the metrics that will help you achieve that objective. For instance, the number of Twitter followers doesn’t matter much if your main aim is to increase traffic to your blog from your email newsletter.
When you know what to measure, the clouds part. The penny drops and those fabulous light bulb moments arrive. It becomes easier to see what’s working. And when you know what’s working, you can double down on your efforts to move closer to your goals.
That’s what it’s all about — whether you want to sell more luxury scented candles in your online shop, grow the number of people subscribed to your design advice newsletter or drive more traffic to your artfully prepared blog content.
Step up your digital marketing measurement with our latest infographic.