PR and Marketing are key elements to consider when launching a new brand or business. Staying updated on the latest trends for Q1 in 2015 in PR, social media, and marketing is essential for building a successful business and distinguishing yourself from competitors in the same field or industry. The more you understand the current trends in online marketing, social media, and PR, the easier it will be to choose the best path for your business or brand, both online and offline.
Increase in Mobile Optimization
One of the biggest trends in 2015 related to marketing, PR and social media includes mobile optimization. Websites and online blogs that no longer cater to mobile smartphones are likely to lose popularity and visitors over the next year. Ensuring your website is optimized with SEO for mobile devices is a must before attempting to promote it via social media and alternative online platforms.Cross-compatibility tests are necessary to guarantee your website or online presence appears properly for any owner of Android or iOS smartphones and devices. Additionally, cross-compatibility testing is ideal if you are attempting to appeal to a wider online audience who does not, all utilize the same browsers when surfing the web. Always be sure to work with professional programmers who have an understanding of mobile SEO for 2015 when moving forward with your business. Mobile SEO is a necessity for most successful businesses and online companies available today.
Storytelling Through Native and On-Brand Advertising
Native and on-brand advertising are also new trends emerging that are likely to be utilized more throughout the first quarter of 2015. Integrating sponsorship opportunities and new ads into commercials and other promotional material in a sleek way ultimately allows you to continue sharing information, products and services without disrupting and disturbing your visitor and their time on your site or researching your brand.Working together with various brands, products and services to integrate them into your own marketing campaigns is a great way to stand out as a business without pushing too many advertisements on your users or visitors. Regardless of the type of business you are running or managing, implementing native advertising is one of the key factors to remaining successful in the online world, especially as a new company or brand starting from the ground up.
Using a Genuine Voice
In order to build and maintain a successful brand it is important to use a genuine voice when attempting to reach a new audience or demographic you have in mind. Marketing your brand and business with a genuine voice is a way to build a loyal online following who is interested in the content, products or services you have to offer from your company. This is especially true with Social Media. If you are a B2B corporate company, having a social media presence that is playful and fun might be misguided in showcasing your companies true identity. Remember; it is vital to be true to your brand and to allow your companies values shine through.When you use a genuine voice it is much easier and more relaxing when promoting new branded materials without sounding “too corporate” or professional. Relating with an audience is becoming an even bigger trend with the use of online promotion and social media.
Use Social Media
Knowing when and how to use social media properly is also important when building a new brand or business, especially from the point of a start up. Using social media consistently is a way to appear more in individuals’ lives who are avidly following your blog or website online. When you update frequently, consistently and with interesting and relevant content it is also much easier to receive viral “likes” and shares with hundreds or thousands of additional users.In combination of using a genuine voice, social media also gives you the opportunity to connect with millions of users globally with the right PR and marketing strategies.
Whether you choose to use social media for all of its features or if you are interested in paid marketing campaigns or PPC campaigns, there are many options for all business owners getting involved socially with their company.There are many benefits of using social media: connecting with a larger audience and demographic, sharing instantly and having a platform to receive feedback necessary to move forward with your business. The more aware and in-tune you become of how social media is useful for your business and brand, the easier it is to ensure you are appealing to any targeted group of individuals you have in mind.Taking the time to research trends in social media, PR and marketing is a way to stay ahead of competition whether you are promoting a new brand and business from the ground up or attempting to gain and establish credibility with an existing company.
Staying aware of trends in PR and marketing is also a way to ensure you are always moving forward in the right direction regardless of the type of business you are running and promoting. Remember, 5W is here to help generate results with any Social Media, Marketing or PR Campaign you or your company would like to tackle in 2015. Here’s to a great 1st Quarter!