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Social Selling

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LinkedIn Expands Toolbox for Sales Users and Social Selling

LinkedIn Expands Toolbox for Sales Users and Social Selling

LinkedIn is known as the business professional’s social network: a virtual meeting place for networkers, job seekers, recruiters and sales professionals. Over the last few months, LinkedIn has boosted its... read more

Go-To-Market Strategies in the Age of the Social Customer

Go-To-Market Strategies in the Age of the Social Customer

Market segmentation by demographics, geography, etc. is a common exercise that helps marketers to form their go-to-market strategies. Most of these segmentation efforts are based on hypothesis or inferences of... read more

Social Selling: Engagement to Acceleration

Social Selling: Engagement to Acceleration

How do you prefer to buy? Do you want to be badgered by endless phone calls, emails and direct mail? Do you want to hear someone plead their case, make... read more

Social Selling Applications Go Corporate

Social Selling Applications Go Corporate

When social networking applications started out over ten years ago, they were for individuals to communicate about their personal life. Individuals created networks of friends/connections/followers and shared posts about their... read more

The Science of Social Selling

The Science of Social Selling

Social selling is one of the hottest buzzwords in the technology market. Unfortunately, social selling is usually misunderstood as navigating the sales process using only tools like Twitter, Linkedin, or Facebook. While technology can... read more

Are You a Professional or Fantasy Social Seller?

Are You a Professional or Fantasy Social Seller?

We just completed opening weekend of the NFL season. Professional football is one of the most popular sports in the world. Over the past few years, a related interest has... read more

The Real Roadblock to Social Business Success

The Real Roadblock to Social Business Success

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across... read more

Social Selling: An Imperative For The Selling Process

Social Selling: An Imperative For The Selling Process

A shortcut is only a shortcut because it is a lesser-known way. Once everyone becomes aware of the shortcut, then it takes a new role in the world as “The... read more

Social Selling: How Social Media, PR and Sales Can Work Together

Social Selling: How Social Media, PR and Sales Can Work Together

In most companies, social media falls into the broader “marketing and communications” category. There’s either a digital marketing team behind social channels or an agency helping with those efforts. This... read more

Social Media, sales,

How to Use Social Media to Close More Sales

Rarely has a phenomenon had the kind of effect on culture and business social media has. To say that social media has taken the marketing world by storm would be... read more

3 Incredibly Unique Ways to Generate Leads on Social Media

3 Incredibly Unique Ways to Generate Leads on Social Media

Lead generation. It’s usually a marketer’s nightmare. To be given responsibility to generate X leads per month and then being questioned why those numbers aren’t being met is a bitter... read more

Close More Deals With Three Basic "Social Selling" Tips

Close More Deals With Three Basic “Social Selling” Tips

Understanding prospects, customers and partners through social media is an important aspect to any customer-facing profession, especially for sales. Social and professional networks have opened up a whole new world... read more

5 LinkedIn Tips for Better Sales Outreach

5 LinkedIn Tips for Better Sales Outreach

LinkedIn is no longer a social network. It may promote itself that way, but it’s really a social contact database. As you connect with people on LinkedIn, you’re getting their contact... read more

Why You’re Failing At Your Social Selling Campaigns

Why You’re Failing At Your Social Selling Campaigns

The rise of social media, expected to capture 2.5 billion users by 2017, represents a paradigm shift and a new opportunity in B2B marketing. For the first time, B2B customers... read more

Looking After The Social Customer

Looking After The Social Customer

Since business began, good customer service has always held the same principals. Historically, many florists, butchers and hairdressers – and the list could go on – knew their customers by... read more