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How to Use Social Media to Close More Sales

Rarely has a phenomenon had the kind of effect on culture and business social media has. To say that social media has taken the marketing world by storm would be... read more

3 Incredibly Unique Ways to Generate Leads on Social Media

3 Incredibly Unique Ways to Generate Leads on Social Media

Lead generation. It’s usually a marketer’s nightmare. To be given responsibility to generate X leads per month and then being questioned why those numbers aren’t being met is a bitter... read more

Close More Deals With Three Basic "Social Selling" Tips

Close More Deals With Three Basic “Social Selling” Tips

Understanding prospects, customers and partners through social media is an important aspect to any customer-facing profession, especially for sales. Social and professional networks have opened up a whole new world... read more

5 LinkedIn Tips for Better Sales Outreach

5 LinkedIn Tips for Better Sales Outreach

LinkedIn is no longer a social network. It may promote itself that way, but it’s really a social contact database. As you connect with people on LinkedIn, you’re getting their contact... read more

Why You’re Failing At Your Social Selling Campaigns

Why You’re Failing At Your Social Selling Campaigns

The rise of social media, expected to capture 2.5 billion users by 2017, represents a paradigm shift and a new opportunity in B2B marketing. For the first time, B2B customers... read more

Looking After The Social Customer

Looking After The Social Customer

Since business began, good customer service has always held the same principals. Historically, many florists, butchers and hairdressers – and the list could go on – knew their customers by... read more

Social Advertising Here to Stay: Q2 Financial Reports Indicate Strength and Momentum

Social Advertising Here to Stay: Q2 Financial Reports Indicate Strength and Momentum

New financial reports from three of the biggest social networks in the world are proving once again that social media is here to stay for both individuals and businesses. Facebook,... read more

5 Content Marketing Plays To Win At Social Selling

5 Content Marketing Plays To Win At Social Selling

Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven... read more

Creating Crap At The Speed Of Light!

Creating Crap At The Speed Of Light!

Everyone is talking about social selling! We have new tools, techniques, and capabilities to engage more people, more differently than we ever have before. Social selling dominates many conversations. Many... read more

How To: Social Media Lead Generation

How To: Social Media Lead Generation

“Leads today are the stream of consciousness of everyone with two thumbs, a keyboard or Siri, expressing themselves on this great new communication channel we call social.” — Jim Keenan... read more

Searching For Customers In LinkedIn’s Haystack Of Members?

Searching For Customers In LinkedIn’s Haystack Of Members?

“Hello, can you tell me who the decision-maker is for enterprise software decisions?” Sound familiar – whether you are making or receiving a call? Now that sounds like searching for... read more

5 Steps For Super Fast Social Selling

5 Steps For Super Fast Social Selling

I’m sure you have a few minutes for lunch or have a slow Friday afternoon every once in a while. That is prime time for social selling. Here are the steps... read more

The Psychology Behind Social Proof: Why It Matters For Software Sales

The Psychology Behind Social Proof: Why It Matters For Software Sales

The business software sales process is no longer a simple transaction to be completed with a single cold-call pitch. Buyer behavior has shifted (especially in the B2B sales process) and... read more

Social Media Advertising Doesn’t Work?

Social Media Advertising Doesn’t Work?

Social media advertising doesn’t work? In a recent article, Inc Magazine touted Gallup survey results showing users aren’t motivated by your Facebook, Twitter and other social media advertising efforts. Do... read more

The 5 Types of Content Every Salesperson Needs

The 5 Types of Content Every Salesperson Needs

Consumers often find it difficult to trust sales reps. In fact, 92% of people don’t trust companies who cold call them. The average email subscriber gets 416 commercial messages per... read more