How to Take Action with Social Insights — Free Webcast ›
Popular Today in Social: All Popular Articles

Why Should A Business Have A Social Media Presence?

Social media is extremely essential for a business to expand. The role of social media has become paramount for a business to grow and reach a wider customer base.

Why Should A Business Have A Social Media Presence? image social media business plan

There are sectors a business needs to look after – the profile of the company, the products, and the target customers. Social media platforms, like Facebook and Twitter, have made this humongous job a lot easier. Nowadays, a business even with a little exposure on social media has a great chance of making it big, and increasing its rate of conversion.

Following are the reasons why social media is important for a business:

I. Advertising: A social media platform is the best place where a business can highlight its products and services. The social networking sites can become a free brochure – a storefront – where the business can make its profile look attractive, and post photos and videos of important events to attract potential customers.

II. Cost-effectiveness: Flyers and newspaper ads do not cost a dime. On the other hand, a business can announce important events and launch new products on a social media platform for free. From new arrivals to release dates – there is no better way to make news viral nowadays.

III. Increases the Goodwill: A social media platform helps to increase the trustworthiness and brand value of a business. When a customer makes contact with a business, a social media presence helps the business gain a higher amount of reliability and credibility.

IV. Customer Engagement: A business must have a good rapport with its customers. Frequent interactions with them will raise its value in their eyes. Moreover, a business can meet people who share the same line of interest, and thus become beneficial for the business.

V. Targeted Customers: Social media is capable of reaching the targeted customers quickly, and this plays a key role in determining the success of a business. A social media platform helps to reach the target customer base more easily.

VI. Gains a Strong Traffic: Unsteady traffic on the official website is a thing to worry about for a business. The business will be able to gain a highly powerful traffic for its website with a social media platform. If the business has an access to social media, it is easier to find it on the web; and this gives it the desired amount of traffic.

VII. Best Way to Get Feedback: Feedback from customers on the social media platforms can help a business improve its services and products. Keeping a frequent watch on customer reviews and feedback will help the business grow faster and become better.

Moreover, other popular social media platforms like Google+ and LinkedIn can also be effectively used to promote a business. Whether you are an expert or just a newcomer in the market, you need to embrace this technological boon and make good use of it in order to build up your reputation.

RSS Comments Feed

Comments on this Article: 4

Add a Comment
  1. Good job with this article. It provided a lot of deep insights.


  2. Agnipravo Sengupta says:

    Thank u for the encouraging words, Michael…

  3. Tonya says:

    The way it going social media is a must,if you want your business to soar in the next coming year. More people are coming online to search for your business online looking for reviews 9/10 they find that info in social media site like facebook and twitter…

  4. Agnipravo Sengupta says:

    I totally agree with your views, Tonya! Social media is a must for a business to survive in future. Thanks…

Add a Comment:

Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.