How Social Media Usage Will Change In 2013

Comments: 8

  • As we move into the new year it will be interesting to see how our use of technology continues to change. Will we depend on social media more than we do now, or will a new way to advertise our companies and brands be created?

    • It certainly will be interesting! I think we are in the midst of a massive change in the way in which marketing is done and social media is one major component to it. Another key aspect that cannot be ignored in 2013 will be the ubiquity of mobile and how it impacts marketing strategy.

  • Excellent infographic! My eyes were amazed, my brain confused by so much information. Actually I was surprised to see YouTube so low on the “average time spent watching” section. I suppose that’s the impact of Netflix.

    • I agree, that is a surprise. as YouTube used to be the only video shop in town. It will be very interesting to watch and see how they plan to compete with the likes of Hulu and Netflix, Vimeo and others in 2013 and beyond.

    • Hi Kelsey, can’t agree more with that! Do you think people are more likely to be influenced to purchase from businesses on Facebook than on other social media networks because it is a platform where they know people as well?

  • Hi Jeff,

    Very well presented article!

    I think where social media marketing is headed in year 2013, customer data, or “insight” as we call it will play a big part.

    Intent-based targeting will be a key metric, as it has always been for search engine marketing. Progressing into year 2013, I expect greater adoption for Facebook very own real-time, cookie-powered advertising platform known as the Facebook Exchange.

    Social media advertising has yet to proven itself the way search advertising has. It certainly has its place in any integrated digital marketing mix, but compare that to what search advertising has been able to accomplish in regards to spotting ‘intent’ and serving contextually relevant ads, social advertising has still a long way to go.

    I wrote about intent based targeting and where search and social advertising might be headed here:

    Thanks again Jeff!

    Samuel Chan

  • Thanks for this blog, Jeff:

    interesting thoughts.

    Personally, I think that we will see Google swing up significantly with their new (free) communities vs. Facebook where reaching 100% of your base requires advertising.

    Of course, this depends on the willingness of target audiences to make the transition to G+ from FB. But the fact that Google connect YT, G+, email, Drive, in one simple “place” – at least it appears that way, is a major step towards the social media consolidation we’ve all been waiting for.

    Curious to see how FB’s vote goes. I voted against receiving random message.



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