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6 Social Media Trends You Should Not Ignore In 2013

We survived the predicted but misguided myopian Mayan catastrophe, the impending fiscal cliff and fluorescent running shoes.6 Social Media Trends You Should Not Ignore In 2013 image 6 Social Media Trends You Should Not Ignore in 20132

Going to the gym now is like watching an outbreak of mad highlighter pens as the fluoro epidemic becomes mainstream. Is it a trend or a fad? Only time will tell.

The world embraced the Arab spring facilitated by the transparency of a social web which was both a Facebook and Twitter energized phenomenon. The London Olympics was a raging success and Lance Armstrong’s claim on his multiple Tour de France victories was pulled from his grasp.

Apple announced its iPad mini and iPhone 5, while battling its supplier and competitor, Samsung in the courts over intellectual property rights.

The mobile social web continued to evolve and mature as a trend among many fads and is still transforming our popular culture and media consumption habits. So watch that space.

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Change is ever present and accelerating and the multi-media rich world wide web keeps us in touch no matter where you are. All you need is a smartphone and an internet wireless signal.

What significant social media events happened?

Facebook bought Instagram for $1 billion and then went public. The question is, will Instagram survive the embrace of its owner and benefactor or will it be its demise. That question is yet to be answered but removing part of its access to Twitter and also announcing new terms of use that was a PR disaster are maybe signs that Facebook could stuff it up.

Pinterest became the darling of the social media set, especially the ladies and fashionistas. Twitter continued to grow after being welcomed into the Apple fold with its inclusion in the mobile operating system on its iPhones.

Google+ continued to grow and with 5 billion “+1″ buttons being clicked on every day and with over 400 million users its success makes Google’s investment of over half a billion dollars in the social network platform look like a good decision.

LinkedIn decided its user interface needed a makeover and re-designed its website to increase its social attractiveness.

So what social media trends will we need to keep an eye on as we move through 2013 to ensure our marketing and communication is effective?

#1. Social content is the “new” king

Content has become mainstream as the foundation and cornerstone of social media marketing effort. Google has significantly changed the game by adding the social signals of the “+1” button as an important part of determining what content to serve up and how it is indexed so it appears higher in search results.

Expect to see more content marketing tools, tactics and strategies that accept the fact that social, search and content are increasingly integrated and intertwined.

Content is still king but the shiny social media toys distracted us for a while from the importance of building content rich multi-media digital assets.

6 Social Media Trends You Should Not Ignore In 2013 image SEO Content and Social

#2. Social at scale

Most people started to realize that despite the social networks being free to use, the resources required to play in the social media sandpit are substantial and can be expensive. Sourcing and creating content, publishing it and managing it are time consuming and require skills beyond finding interns who will work for free.

The big players are emerging such as Adobe Social, Exact Target and Salesforce.com (with its Radian 6 and Buddy Media acquisitions) realized doing social media at scale requires enterprise class platforms. They are providing the tools and platforms to this within the enterprise.

Some start-ups such as Sprinklr have highlighted what is required to do social at scale.

Best Practices for Enterprise Social Media Management by the Social Media Dream Team from Sprinklr

Expect to see this space rapidly evolve this year

#3. 140 characters will become cooler

Twitter has captured the imagination of the younger generation and is no longer the enigma. It is indeed the new black and brands will be building focused Twitter tribes that extend and amplify their reach.

Twitter doesn’t filter its stream and as Facebook continues to censor your visible content to their “pages” fans, Twitter is starting to look more attractive.

So expect brands to add to the social media toolkit a more vibrant and focused attention on Twitter.

You cannot ignore Twitter anymore in 2013.

#4. Social Dominatrix continues its grip

Facebook will continue to strengthen its grip as the de facto social network of choice as it builds mobile advertising and allows integration with apps and other platforms. Instagram will evolve to provide a means to mobile advertising for Facebook.

Despite the looming Google+ juggernaut, Facebook will continue to thrive. The platforms in one sense do not compete but complement.

You will need to get smarter at integrating Facebook commerce, build fans and grow your email list via custom tabs that offer exclusive content when liked.

So continue to keep an eye on developments with Facebook this year so that your marketing doesn’t become stale

#5. Visual as a social media weapon of mass destruction

Pinterest went from just being a fun way to share images to a serious traffic source and sales referer for online stores. Pinterest in some cases surpasses Facebook as a social media platform that creates real revenue and hard cash.

The visual social web is still rapidly evolving and is impacting web design interfaces and platforms. Sites such as Airbnb are offering Pinterest inspired platforms with compelling imagery that bypass traditional accomodation sites and also taps into the power of the social networks. Renting that spare room, bunglaow or cottage has never been easier!

6 Social Media Trends You Should Not Ignore In 2013 image Airbnb

Designing your website, blog and online stores now needs to include strong, large and high definition photos and images that are easy to share.

Don’t ignore the use of images and visuals in your content creation and design.

#6. Social and Mobile

Designing and creating content for a social mobile web is becoming important as people find and consume information on tablets and smart phones. Responsive web technology that re-sizes text and images to fit any screen is becoming the norm with new websites.

As tablets are replacing magazines on your coffee table make sure that a TV inspired thought can ensure that if they visit your site that your design and content is able to be viewed on mobile and also easily shared and maybe even bought.

What About You?

Are any of these trends on your marketing event horizon? Is your current website, blog or online store able to be viewed on mobile platforms?

Have you secured your Pinterest name and account?

Are you still ignoring Twitter and hope it will go away?

What trend intrigues you and how can you tap into that in 2013 that grows your business?

Look forward to reading your stories in the comments below.

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Comments on this Article: 6

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  1. Great article Jeff as usual.

    I couldn’t agree more with Social and Mobile importance. Businesses need to either have a responsive website or have a mobile version to insure that people can view their website and their content on their mobile. We at Branching Out Europe have seen a big increase of mobile traffic in the last few months so I am currently optimising a mobile version of our site.

    Visual importance is becoming clear to. Like you said about Pinterest, if you’re a retail or manufacture business then you should be on Pinterest! Learn all you can about the platform and see how you can use it to your advantage.

  2. Good to see that social content is rated ‘King’. Anyone can increase their SEO rankings with tricks but it takes a true artist to generate traffic through content. We are constantly bombarded with new content, methods like timing, repetition, and design can help earn higher click through rates, shares, and likes. In addition trends are always changing and current events provide opportunities to capitalize i.e. the Oreo tweet from the Super Bowl (got 15,000 retweets). A great social media marketer can utilize all of these elements to create a successful campaign.

  3. Beth Wineland says:

    Great idea about Pinterest! I had not thought of that!! Thank you.

  4. Harpreet says:

    Great article. Jeff I agree with you 100%. Content, visuals and mobile.

    Just one thing to add; creating videos/youtube uplifts any compaign.

  5. Hi Jeff, thanks for the article. I agree on all fronts.

    Although I feel as though mobile has been on the rise for a while though as hasn’t really crept up on us as much as some of the other trends on this list (but I’m biased because my company’s social apps have always been mobile compatible).

    I’m a community manager for a medium-sized retailer (73 stores in Canada & 55K+ Facebook fans). We have a pretty good rhythm and usually we just continue with the same routine we’ve had for over 6 months.

    Lately, they’ve been reaching out to get more visual – I’m almost done totally re-doing their Pinterest. They’ve also been more curious about the benefits of Google+ and what we can do differently with their posts.

    Facebook has always been their number one focus, and will continue to be.

    You’re dead on, as always!

    On a related note, over at Wishpond we crafted an infographic on the state of the “old” king, content marketing: http://bit.ly/15hgSlr

    Cheers!

  6. I would like to have seen how video enters into this mix.

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