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How Social Media Can Help You Survive The SEO Hunger Games

How Social Media Can Help You Survive The SEO Hunger Games
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How Storytelling Grows Your Social Media Audience

How Storytelling Grows Your Social Media Audience

Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and... read more

4 Ways To GoPro Your Social Media To Inspire Brand Fans

4 Ways To GoPro Your Social Media To Inspire Brand Fans

Everyone knows GoPro. It’s the product that allows us to see the world and share what we see with the world. Ever wonder what it’s like to be in a... read more

5 Ways The Internet Of Things Will Change Social Media

5 Ways The Internet Of Things Will Change Social Media

The Internet of Things will change the what it means to be social. Everyday objects, data, systems and people will be connected to create an intelligent network, creating value for those... read more

The Kardashian Index

The Kardashian Index

“I am concerned that phenomena similar to that of Kim Kardashian may also exist in the scientific community. I think it is possible that there are individuals who are famous for... read more

1st Snapchat Ad Is Here, When Can We Expect to Buy?

1st Snapchat Ad Is Here, When Can We Expect to Buy?

Snap. Snap. Ad. Snap. So it goes with the new face of Snapchat, the rocket-fueled social platform where 400 million photos are shared per day. With a $10 billion valuation,... read more

Should Your Social Media Marketing Rely On Organic Reach?

Should Your Social Media Marketing Rely On Organic Reach?

At Southerly we practise what we preach to our clients. We have our own content marketing strategy that includes social media, which is currently undergoing a refresh. Why? Because social... read more

How Do I Create Value Using Social Media?

How Do I Create Value Using Social Media?

Last week I received a lot of comments as to why I was so negative with respect to a “Stop Engaging on Social Media” article I wrote. With input from... read more

Why Giving Away a Free Month of Social Media Marketing Won’t Work

Why Giving Away a Free Month of Social Media Marketing Won’t Work

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In a span of 2 hours, I saw two different Facebook ads from local marketing companies offering a free month of social media marketing when you mention that Facebook post.... read more

Klout

Why Your Klout Score Means Zero, Nada, Nothing, Squat!

It’s difficult to run a successful consumer-oriented business without having a social media presence. Our new, interconnected world encourages customers to interact directly with brands, and brands that don’t talk... read more

Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks That Failed

Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks That Failed

Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello — hoping to achieve the precarious balance between remaining a truly ad-free social network... read more

Has Automation Killed The Social Media Star?

Has Automation Killed The Social Media Star?

Joel Gascoigne created Buffer, the popular social media publishing tool, because he, like many of us, checks into Twitter and Facebook a few times a day. When he did he... read more

Are You Social Sharing to Your Best Advantage?

Are You Social Sharing to Your Best Advantage?

If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure... read more