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Traditional Marketing Hacks for Social Marketing

Traditional Marketing Hacks for Social Marketing
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The ALS Ice Bucket Challenge is the Perfect Meme

The ALS Ice Bucket Challenge is the Perfect Meme

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has... read more

Is Word Of Mouth Still The Best Social Media Tool?

Is Word Of Mouth Still The Best Social Media Tool?

People are social creatures. It has been proven time and time again from the earlier years of civilization right until the present. These days, you can see that people are... read more

To Engage Or To Ignore: Responding To Your Social Media Followers

To Engage Or To Ignore: Responding To Your Social Media Followers

Technical though it might seem at times, content marketing is really a very relational discipline. The entire point of businesses creating content and sharing on social media is to develop... read more

Wow Prospects and Influencers: 3 Social Media Daily Tasks

Wow Prospects and Influencers: 3 Social Media Daily Tasks

Social media allows professionals to construct strong business relationships leveraging insights and data previously unavailable pre new millennium. So why are so many professionals wasting time, not getting results? They... read more

Your Social Efforts Are More Successful Than They Seem

Your Social Efforts Are More Successful Than They Seem

“Social media brand mentions are considered to be among the most trustworthy of media impressions.” That’s what a study by Nielsen Social discovered. An Adweek report on the much coveted... read more

3 Unexpected Lessons the ALS Ice Bucket Challenge Has Taught Us

3 Unexpected Lessons the ALS Ice Bucket Challenge Has Taught Us

The ALS ice bucket challenge has quickly become this summer’s viral movement version of the “Harlem Shake,” Tebow-ing, and “Call Me Maybe” video parodies. Like any viral movement, there is... read more

The Do’s and Don’ts for Creating Hyperlapse Videos

The Do’s and Don’ts for Creating Hyperlapse Videos

If you were unsure of the power of social video before, Instagram’s latest brainchild, Hyperlapse, will make you a believer.  Launched earlier this week, Hyperlapse is a stand-alone app for iOS that... read more

Chief Listening Officers: Fad, Or The Future?

Chief Listening Officers: Fad, Or The Future?

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Many brands already carry out social media monitoring. But are they truly engaged in social media listening? Social media listening is more than counting positive or negative sentiment or responding... read more

5 Lessons of Virality from the Ice Bucket Challenge

5 Lessons of Virality from the Ice Bucket Challenge

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If you have not invited so far by anyone for the ALS Ice bucket challenge, or you have not challenged anyone, or, at the least, you have not had a... read more