Social Media
How To Convince Your Boss That Social Media Is Not a Fad
Boss’ are stubborn by nature. Most of the time you’re dealing with someone who either created the company or who has built the company into what it is today. So... read more
Social Mobile Consumers Want it All and They Want it Now
The shocking pace of US smartphone adaptation has quickened two prevailing social mobile trends: 1) a heightened demand for instant information, and 2) an increasing dependence on user-generated content (UGC)... read more
The Death of the Social Media Guy
There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. This person would be... read more
Why Should HR Use Social Media?
I was asked to deliver a presentation to the EMEA HR team on why you should use external social media. As I work in sales and all the presentations I... read more
The Hidden ROI of Social Media
When the topic of “social media” comes up at your organization, what are the first questions that people ask? Why is social media such a big deal? How will it... read more
What Women Want Part II – A Study Comparing Social Media vs. Harris Survey
A couple of months ago at SXSW, we launched our first infographic, What Women Want, which analyzed the top 10 things men and women say “I want” in social media.... read more
How Twylah and Buffer Get Your Tweets Exponential Exposure
Big news came in from the folks at Buffer and Twylah this week. The two companies partnered up to give your Tweets much more impact than possible before. I’ve written... read more
10 Amazing Social Media Factoids (pt. 2)
Not long ago we brought you 15 social media factoids that drew useless comparisons between internet statistics and other trivia, like the fact that there are triple the amount of... read more
The Science of Social Media ROI
Last week I presented at a webinar as part of a series looking at the science of social, focusing on social media ROI and demystifying the confusion that surround it.... read more
When Is It Acceptable to Delete Negative Comments Posted to your Social Media Channels?
Those of you who know me know that I am a strong believer in never deleting negative comments posted to your social media channels by angry, upset or disappointed fans... read more
How to Master Your Online Persona and Fan Base via Social Media
Creating your online persona to promote yourself, or your business, is essential because it gives you full control of how your online audience perceives you. The beauty of having this... read more
Finally – A Promising Buzz in the Social Media Marketing Atmosphere
I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on... read more
Chatting up Influence with Dave Balter, CEO of BzzAgent
Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth... read more
