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10 Signs It's Time To Take A Break From Your Social Media Self

10 Signs It's Time To Take A Break From Your Social Media Self
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Social Media Strategies for the Remainder of 2014

Social Media Strategies for the Remainder of 2014

Can Christmas 2014 be fewer than six months away? How did that happen!? With 2014 half over, and since strategic and successful online marketing strategies change at least every three... read more

10 Engaging Content Ideas for Social Media

10 Engaging Content Ideas for Social Media

So, what you thought was original content posted on social media isn’t performing up to your expectations—we’ve all been there. Don’t lose hope though! Finding great and engaging content is... read more

Social Media: Are You An Instigator Or An Engager?

Social Media: Are You An Instigator Or An Engager?

I was browsing through my LinkedIn discussion groups this week and was noticing a disturbing trend. There seems to be an increase in negativity and confrontation on social media sites.... read more

Why Social Media Conversation Density Matters

Why Social Media Conversation Density Matters

How do you get something to be shared and spread? The answer, unsurprisingly, is not “build it and they will come”. The answer is not a hashtag. The answer is... read more

Social Media Face Off: Comcast vs. DirecTV

Social Media Face Off: Comcast vs. DirecTV

The media and entertainment industry is highly competitive. From music, to movies to television, there are endless options for people to consume their favorite media. Industry leaders Comcast and DirecTV... read more


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Paid Social Ads Work Despite Consumer Perceptions

Paid Social Ads Work Despite Consumer Perceptions

A new study, the State of the American Consumer report, shows that the public doesn’t think social media advertising on platforms such as Facebook and Twitter are making an impact.... read more

Social Media Management is a Team Effort

Social Media Management is a Team Effort

With social media increasingly becoming a core part of every department, it is now necessary for these teams to collaborate on social media management. Not only is this collaboration necessary... read more

Niche Apps are the Future of Social Media

Niche Apps are the Future of Social Media

A few years back, those plugged into the tech world began to notice the steady rise of niche social platforms. Sure enough, the trend followed through and we’re now seeing... read more

How To Promote Your Infographic To Get 10,000 Shares

How To Promote Your Infographic To Get 10,000 Shares

We all know by now the power of visual content and it is the future of marketing to your audiences. Images get your brands message across loud and clear to... read more

Is Social Media Monitoring Keeping You From Being Social?

Is Social Media Monitoring Keeping You From Being Social?

Find Better Ways to Keep Up With Your Social Media Platforms Do you have more social engagement on your plate than you have time for? When it comes to choosing... read more

Are Selfies Over Yet?

Are Selfies Over Yet?

The selfie. The photo taking practice that has now turned into an everyday event. One that started out of a necessity – when there simply was no one else to... read more

Social Media in a Polarized World

Social Media in a Polarized World

I’m in Brazil for the FIFA World Cup and experiencing online life as frequently as sparsely available bread crumbs of random connectivity. Prepaid mobile data plans, stadiums in the outskirts... read more

Have This Year’s World Cup Sponsors Missed the Goal in Social Engagement?

Have This Year’s World Cup Sponsors Missed the Goal in Social Engagement?

Since the last World Cup, there has been a major shift in how consumers communicate with brands – moving away from private, anonymous, one-to-one channels to public, one-to-many two-way conversations.... read more

Social Media Marketing … I Need a Budget?

Social Media Marketing … I Need a Budget?

Some companies that didn’t balk at paying thousands for Yellow Page ads, television and radio commercials, newspaper and magazine ads and other forms of traditional advertising seem reluctant to allocate... read more