Social Media
5 Types of Social Media Followers and How to Attract Them
Infographics aren’t just pretty pictures, they do have some valuable information to communicate to us. Now rather than just give you a list of infographics to gawk at, which I... read more
5 Brands That Are Doing Great Things on Instagram
When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or,... read more
Zee TV’s “Connected Hum Tum” Connects Through Social Media
Scientists, philosophers and even the almighty gods from the ancient legends have yet to decipher that complex equation called a woman. What women want, is often the most pressing question... read more
5 Great Brands On Vine
Are you following any brands on Vine? Six seconds may seem like a short time. But a six-second Vine video can add a lot of punch to a brand’s social... read more
A Misleading Title From The Hindu And Madras High Court Trends On Twitter #MadrasHC
Most online publishers have only this sole concern – “How to get more hits or make a story viral on social?” The easy way to do that is to give... read more
30 Signs Of Social Media Addiction
“Nah, I’m not a social media addict. I can control my level of activity anytime I want.” This perhaps is one of the most common remarks we may get from... read more
The Impact of Social Media on Newsrooms & Journalists
Anyone in public relations or journalism would have trouble challenging the statement that social media has delivered massive, unprecedented changes across all forms of media (and every publication still in... read more
8 Steps To Effective Content For Social Media [Slides]
For the third week in a row, I find myself at another amazing marketing conference. This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds... read more
Planning Commission Objects To I&B Ministry’s Plans To Set Up Another Social Media Cell
At the Chintan Shivir in the beginning of the year, the Telecom Minister Kapil Sibal had suggested that the Congress party would need 100 crores to deal with BJP on... read more
What Would Shakespeare Do? Writing For Social Engagement
1Scene 1 A Midsummer Day’s Tragedy Redbull teamed up with vodka to fuel yet another disaster at this year’s company picnic. This time it’s the creative team’s latest addition that bites... read more
How The Fourth Richest Person On The Planet Goofed At Twitter
I had a hunch this was going to happen. While the media trumpeted the arrival of Warren Buffet on Twitter, I wondered aloud if he would have staying power. To... read more
Co-Creating Value Using Social Media Marketing
Co-creating value using social media marketing sounds like a very complex task, but it’s a very simple concept. It’s the implementation of service-dominant logic that makes co-creating value challenging. So,... read more
Social Media Faux Pas: Recipes Are For Pinterest
Before Facebook there was MySpace, and before MySpace, there was, well nothing. But since the boom that is social media, users have an entire array of platforms to choose from.... read more
