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12 Rules for Successful Social Media Marketing

12 Rules for Successful Social Media Marketing
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Your Social Efforts Are More Successful Than They Seem

Your Social Efforts Are More Successful Than They Seem

“Social media brand mentions are considered to be among the most trustworthy of media impressions.” That’s what a study by Nielsen Social discovered. An Adweek report on the much coveted... read more

3 Unexpected Lessons the ALS Ice Bucket Challenge Has Taught Us

3 Unexpected Lessons the ALS Ice Bucket Challenge Has Taught Us

The ALS ice bucket challenge has quickly become this summer’s viral movement version of the “Harlem Shake,” Tebow-ing, and “Call Me Maybe” video parodies. Like any viral movement, there is... read more

The Do’s and Don’ts for Creating Hyperlapse Videos

The Do’s and Don’ts for Creating Hyperlapse Videos

If you were unsure of the power of social video before, Instagram’s latest brainchild, Hyperlapse, will make you a believer.  Launched earlier this week, Hyperlapse is a stand-alone app for iOS that... read more

Chief Listening Officers: Fad, Or The Future?

Chief Listening Officers: Fad, Or The Future?

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Many brands already carry out social media monitoring. But are they truly engaged in social media listening? Social media listening is more than counting positive or negative sentiment or responding... read more

5 Lessons of Virality from the Ice Bucket Challenge

5 Lessons of Virality from the Ice Bucket Challenge

If you have not invited so far by anyone for the ALS Ice bucket challenge, or you have not challenged anyone, or, at the least, you have not had a... read more

Top 5 Mistakes Graduates Make When Using Social Media To Get A Job

Top 5 Mistakes Graduates Make When Using Social Media To Get A Job

As you all know we now live in a world that revolves around social media. A lot of us have smart phones where our social media is there at a... read more

How to Get Buy-In From Other Departments for Social Media Software

How to Get Buy-In From Other Departments for Social Media Software

Social media software is vital for engaging with customers and busting internal silos. So you’d think that we’d all be keen on punching through our social media software plans asap... read more

5 Mistakes That Led To Spectacular Viral Fails

5 Mistakes That Led To Spectacular Viral Fails

As an online blogger, I often dream about what it must feel like to have a viral hit. My content gets shared by regular visitors, sure, but I’m talking about the... read more

“Crisis Management on Social Media”: The Five Words Marketing Directors Lose Sleep Over

“Crisis Management on Social Media”: The Five Words Marketing Directors Lose Sleep Over

I talk a lot about the positives on social media. There are many; the connectedness, the networking, and sales and marketing opportunities, the fun. But what about the negatives? What... read more