Social Media
Leading Brands to Showcase at Social Media World Forum Europe
Social Media World Forum Europe will include a host of top-level speakers this year at its London event, to be held on March 27-28, 2012. Key brands, including Ford, HSBC,...
A Super Social Super Bowl
1This Sunday evening I’ll be doing what many of you will be doing: watching the Super Bowl. And I’ll be watching because I’m a sports fan, a football fan, and…it’s...
The Friday #: Social Media Super Bowl
The Sizzle: Facebook IPO. The Fri-Up: Super Bowl. The Sauce: Fox News Muppets The Sizzle Facebook IPO – your data just became a lot more valuable Sony slashes forecast Tawainese...
Proof That Sharing Content on Social Media Sites Works
Although social media enthusiasts have been hinting that shared content on social media sites are great marketing tools; it wasn’t until a recent GE study that we have actual research...
Teaching Your Kids The Value of "Netiquette"
Now is the time when everything seems to be mobile. Millions of new products are pumped out weekly and our kids (younger than ever) are gaining nearly unlimited access to...
3 Ways to Build Bridges from the Social Media Island
Many people jump into social media without having an integrated plan, and they quickly find themselves questioning the efficacy. The problem is that over the past 2 years social media...
Can a 20-Something be a Social Media Expert?
5At a recent IABC/Toronto Professional Independent Communicators (PIC) meeting, Anita Windisman did a terrific presentation on LinkedIn, which I’ve blogged about here. In reviewing the tweets generated during Anita’s session,...
Forget Demographics. It’s All About the Socialgraphics
Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits. Marketers added psychographics to the mix, allowing them to...
Social Media: In Visible Campaigns
When it comes to the online space, content is indeed King. What you say is the driving force behind the reason people continue to visit your website. The social online...
Consumers Respond Positively to “Fan Appreciation”
All five of last week’s top-moving brands on Media Logic’s Retail Social Juice Index (RSJI) shared something in common – fan appreciation. As retailers rewarded likers for their loyalty, they...
I Love Buying Twitter and Facebook Friends
Of course I don’t. I find it completely ridiculous. I do receive emails from vendors, suppliers, and marketers requesting a sponsored blog post, link, or guest post. There are times...
![Infographic Infographics [infographic]](http://c759930.r30.cf2.rackcdn.com/wp-content/uploads/2012/01/cave-60x60.jpg)
Infographic Infographics [infographic]
Infographics are a zeitgeist of social media, with links appearing to one of these posters in almost every other tweet for those who work in the industry. Are we in...
The Anachronistic Social Media Agoraphobic
To follow up on my last post, Being pretty isn’t enough for social media success, I wanted to discuss what I like to call Social Media Isolationism or Social Media...
Social Media in 2012: 7 Major Things to Expect
As this year begins to unveil its windfalls and ills, we need to think ahead of the possible events of the year and how the events of 2011 may impact...
