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Bad Advice Time: Let an Intern Do Your Social Media Marketing

Bad Advice Time: Let an Intern Do Your Social Media Marketing
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Are People Using Google+ to Avoid Facebook?

Are People Using Google+ to Avoid Facebook?

Since the launch of Google+ in 2011 there has been much speculation of whether Google+ would prove to be a serious social networking threat to Facebook. The short answer is:... read more

How to Dedicate the Time Required to Achieve Social Media Success

How to Dedicate the Time Required to Achieve Social Media Success

Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts? There is a seemingly never-ending flow of information, tips and... read more

Hashtag Humor: Make Sure The Joke Isn’t On You

Hashtag Humor: Make Sure The Joke Isn’t On You

Social media has become a multi-use platform. From politics, to videos and music sharing, to just simple conversation we have all found something of social value from these networks. One... read more

4 Ways to Increase Product Discovery Through Social Context

4 Ways to Increase Product Discovery Through Social Context

If your brand is well known and loved by your customers, then you have the toughest part out of the way, but how can you retain those valuable fans and... read more

How To Use Social Media To Demonstrate Thought Leadership

How To Use Social Media To Demonstrate Thought Leadership

Before we begin, I want to offer a disclaimer: This is not an article on how to be a “social media guru,” a “social media ninja,” or any other over-the-top... read more


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Are Social Media Teams Shrinking Or Changing?

Are Social Media Teams Shrinking Or Changing?

I read a great whitepaper recently on the “State of Corporate Social Media” by USM. One of the things which caught my imagination was a section about social media teams... read more

Your Brand Isn't Boring: 7 Tips For Social Media Success

Your Brand Isn’t Boring: 7 Tips For Social Media Success

Betty Francis (née Hofstadt, formerly Draper) said it best on the popular AMC TV series Mad Men: “Only boring people are bored.” While Betty’s parenting skills might be debatable, at... read more

World Cup Winner Lead Forensics

How to Be a World Cup Winner on Social Media

Germany’s performance throughout the World Cup has gained them more than just a few fans. Their nail-biting goal at the final caused (on average) a massive 618,725 tweets per minute.... read more

Social Media lessons from Avon

Social Media Lessons Learned From The Avon Lady!

As entrepreneurs, we are relentlessly faced with selling our business to keep ahead of the curve. It feels like you are eternally pushing a giant stone up a hill. How... read more

Agencies: How Can You Choose the Right Social Clients? Use This Checklist.

Agencies: How Can You Choose the Right Social Clients? Use This Checklist.

Some potential clients you wouldn’t touch with a 10 foot pole, no matter how much money they have. You know the kinds of folks I’m talking about. But today, I want to... read more

Viral Marketing Is A Myth

Viral Marketing Is A Myth

Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anything we can do to... read more

Using Social Media For PR

Using Social Media For PR

Increasingly, companies are using social media to spearhead their PR campaigns. Once only regarded as a small player in gaining brand exposure in local and national press, social media is... read more

Social Media Managers: Top Ten Questions to Ask When You’re Looking for One

Social Media Managers: Top Ten Questions to Ask When You’re Looking for One

Your startup has finally gotten some funding and you know that you have to find a social media manager (“SMM”). Where do you start? You could ask a few friends,... read more

How to Not Engage in Social Media Successfully

How to Not Engage in Social Media Successfully

How to not engage in social media–sort of like flying without an engine (image by Martin Pettitt) I’ve noticed a welcome trend these last few months—social reality has hit social... read more

Should Marketers Engage In Reddit?

Should Marketers Engage In Reddit?

Most people have heard of Reddit. The platform has become a hot topic during major news events such as the Boston Marathon bombings. In the hours and days that followed,... read more