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How to Use Social Analytics to Improve Your Marketing Performance

How to Use Social Analytics to Improve Your Marketing Performance
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5 Most Common Reasons Hashtracking Customers Track Using Historic Data

5 Most Common Reasons Hashtracking Customers Track Using Historic Data

When it comes to Hashtag data, we hear a lot of “I needed it yesterday.” Customers constantly come to us and asking if we can track tags that have already... read more

How to Combat User Anonymity

How to Combat User Anonymity

Remember the days of AOL? The Internet was a largely uncharted, somewhat daunting landscape driven by user anonymity. You went online to escape yourself, not to be yourself. Take the... read more

Trends in Social Sharing: Pinterest Continues to Climb (Infographic)

Trends in Social Sharing: Pinterest Continues to Climb (Infographic)

As we saw in Gigya’s Q3 2013 Social Sharing data, Pinterest has become a mainstream sharing destination. In Q4 2013, the photo-sharing network continued gaining traction, and accounted for nearly... read more

3 Unexpected Reasons Your Customers Abandon Cart

3 Unexpected Reasons Your Customers Abandon Cart

Shopping cart abandonment — there’s nothing like those three dreaded words to set an ecommerce business on the defensive. Today’s social, multi-device consumers demand shopping experiences that are relevant and... read more

Fostering Authentic Consumer Relationships: 3 “E’s” Every Luxury Brand Should Know

Fostering Authentic Consumer Relationships: 3 “E’s” Every Luxury Brand Should Know

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Picture this: a consumer who is in the market for a new purse walks into her local retailer and is faced with two choices – a $500 Coach bag and... read more


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The Importance of Tracking Social Across Devices

The Importance of Tracking Social Across Devices

Mobile devices are poised to overtake desktop computers this year as the leading way to access the Internet. But when it comes to social media, that’s already happened. Social networks... read more

3 Rules for Customer Retention

3 Rules for Customer Retention

In today’s digital age, marketers have a more difficult job than ever before. While it’s always been a challenge to connect to new customers and keep old ones engaged, it’s... read more

5 Costly Mistakes Keeping You From Acquiring More Customers

5 Costly Mistakes Keeping You From Acquiring More Customers

Rotating hero images and persistent nav aside, many brands fail when it comes to creating the single most important element of their site or app: registration. Registration is crucial not... read more

How 3 Leading Brands Are Taking an Identity-Centric Approach to the Internet of Things

How 3 Leading Brands Are Taking an Identity-Centric Approach to the Internet of Things

We are now living in an era where toothbrushes communicate with our dentists, wristbands measure our activity levels, and thermostats adjust themselves according to the day’s forecast. When was the... read more