Free Webcast: Four Ways To Improve Your Content Marketing Maturity – Learn More ›

Social Data

Social Sharing Buttons:  
All Social Data Articles
6 Ways to Build Consumer Trust in the Age of the Internet Guinea Pig

6 Ways to Build Consumer Trust in the Age of the Internet Guinea Pig

First, the news broke that Facebook toyed with its algorithms to see if surfacing sadder content could make users’ own posts sadder, and vice versa. Then OKCupid boldly admitted it... read more

The Benefits of Becoming a Registered User: How Leading Brands Are Driving Customer Acquisition

The Benefits of Becoming a Registered User: How Leading Brands Are Driving Customer Acquisition

With 30% of marketers planning to implement social login in the next 12 months, it’s obvious that brands are beginning to see the value and urgency of turning unknown site... read more

How to Optimize Your Email Marketing Strategy with Data

How to Optimize Your Email Marketing Strategy with Data

This blog post was co-authored with Kate Lowry, Channel & Customer Marketing Manager at Listrak. Listrak provides retailers access to shopper insights that enable them to power dynamic, omni-channel campaigns.... read more

Forget Drinkability, For Coca-Cola It’s All About Share-ability

Forget Drinkability, For Coca-Cola It’s All About Share-ability

Resuscitating a nearly three-year-old effort, Coca Cola has breathed new life into its “Share a Coke” social media campaign. First launched as an Australia-only campaign in 2011, Share a Coke... read more

Social Analytics is Worth $2.73 Billion by 2019?

Social Analytics is Worth $2.73 Billion by 2019?

Did you know that 73.6% of statistics are made up? If you want to tell a lie, make it specific. Don’t say that a Facebook fan is worth “a lot”.... read more

How to Take Your Data Strategy by the Reins

How to Take Your Data Strategy by the Reins

As data-driven enterprises, businesses have always sought to obtain the market and consumer insights necessary to forming a competitive advantage. For modern businesses, unprecedented rates of data creation on the... read more

Beyond The Purchase Funnel: How to Foster Customer Retention

Beyond The Purchase Funnel: How to Foster Customer Retention

Retaining a large, loyal customer base is essentially the equivalent of achieving jedi master status in the ecommerce world. The businesses that actually have it right are far, few, and... read more

Social Listening Reveals a Growing Trend: Return of Vinyl

Social Listening Reveals a Growing Trend: Return of Vinyl

Tracking Music Consumption with Social Media Analysis Today’s consumers have access to an increasingly wide array of vehicles for music consumption, including cds, digital downloads, and online playlists. They can... read more

Canvas Fingerprinting: Bad for Your Users and Bad for Your Business

Canvas Fingerprinting: Bad for Your Users and Bad for Your Business

A new breed of tracking technology called canvas fingerprinting seeks to replace traditional web browser cookies in a totally invasive, sneaky way. In essence, canvas fingerprinting tells a user’s web... read more

3 Reasons Why Marketing Should Be Personal

3 Reasons Why Marketing Should Be Personal

The marketers of the past relied solely on cookie data to segment their audiences and predict their likes, interests, behaviors, and shopping patterns. According to ComScore, however, 60% of home... read more

From Persona to Personal: 3 Steps to Break Consumer Stereotypes and Start Creating Relevance

From Persona to Personal: 3 Steps to Break Consumer Stereotypes and Start Creating Relevance

According to a study by the UC Berkeley Center for Law and Technology, 85% of the top 1,000 websites have cookies set by a third party (Gigaom). Propelled by widespread... read more

In Q2, Facebook Drove 23.39% of Overall Visits to Sites (Report)

In Q2, Facebook Drove 23.39% of Overall Visits to Sites (Report)

  Facebook is the social network to end all social networks. At least, we have a bit of evidence to support that claim. In the 2nd Quarter 2014 edition of... read more

Why Relevancy is the New Cool

Why Relevancy is the New Cool

Remember how badly everyone wanted to get ‘in’ with the cool kids in high school? (We try to forget those days.) It was a bewilderment to every other student how... read more

4 Ecom Brands Bridging the Gap Between Digital and In-Store Experiences

4 Ecom Brands Bridging the Gap Between Digital and In-Store Experiences

If you didn’t already know that the consumer path to purchase is changing, here’s your proof: 67% of online shoppers admit to having recently made a purchase that involved multiple... read more

Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts

Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts

Bombarded with upwards of 500K marketing messages each day (Fast Company), modern consumers have become masters at tuning brands out. Along with the ability to hold a perfectly cohesive conversation... read more