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5 Reasons Why You Need Social Metrics

5 Reasons Why You Need Social Metrics

As social media and analytics tools continue to grow in popularity and accessibility, firms both big and small are getting into social media monitoring. Marketers and advertisers have access to an increasing... read more

Warner Bros Confirm DC Movie Slate For Next 6 Years

Warner Bros Confirm DC Movie Slate For Next 6 Years

Warner Bros confirm the DC movies that will come out in the next 6 years. It seems as if Warner Bros is taking a page out of the book of... read more

Want Feedback? Shut Up And Listen!

Want Feedback? Shut Up And Listen!

We’ve all heard leaders, product managers, or brands say that they need more feedback. Maybe it’s feedback from employees or feedback from our customers or even feedback from their spouses.... read more

Turning Identity Management Inside Out: Overcoming the Consumer Data Challenge

Turning Identity Management Inside Out: Overcoming the Consumer Data Challenge

Each time a consumer registers for a website or mobile app, creates a social network profile or makes an online purchase, a new identity is created. Amidst the flood of... read more

3 Ways To Overcome Customer Data Inaccuracies To Truly Reach Your Target Market

3 Ways To Overcome Customer Data Inaccuracies To Truly Reach Your Target Market

According to a report by the McKinsey Global Institute, it’s estimated that a retailer using big data to its full potential can increase its operating margin by more than 60%.... read more

Just Stop Wasting Time On Those Reports!

Just Stop Wasting Time On Those Reports!

We all spend a lot of time reporting. Someone higher on the food chain is always looking for data. So we do what we have to do, wondering why are... read more

Customized Vs Creepy: How To Create Relevance Without Crossing The Line

Customized Vs Creepy: How To Create Relevance Without Crossing The Line

At this point in the marketing game, statistics about the importance and efficacy of personalization abound. Modern consumers demand relevant and timely user experiences. End of story. However, we can... read more

10 Stats Driving the Future of Social Commerce

10 Stats Driving the Future of Social Commerce

Running an ecommerce business these days is no easy feat. With such a low barrier to entry, competition can be fierce, and your goals need to expand beyond simply getting... read more

6 Ways TV Everywhere Benefits Businesses and Audiences

6 Ways TV Everywhere Benefits Businesses and Audiences

With consumers becoming increasingly dependent on their smartphones, tablets, and PCs, it’s only natural that TV programming be readily available across these devices that viewers already use on a regular... read more

How to Respect and Protect Your Users’ Privacy in the Internet of Things

How to Respect and Protect Your Users’ Privacy in the Internet of Things

A tech executive I know has his vacation home totally wired. Using his mobile phone, he can find out who’s arrived at the house, whether the boat’s at the dock,... read more

3 Refreshingly Simple Steps to Boosting Registration Conversions

3 Refreshingly Simple Steps to Boosting Registration Conversions

The competition for audience connections is fierce — and that’s an understatement. While human attention spans are getting shorter, the world wide web is still as massive as ever. Banner... read more

Best Practices: The Top 3 Accounts to Use With Social Login

Best Practices: The Top 3 Accounts to Use With Social Login

Social Login has become a frequently used tool of many e commerce sites in the past year or so. This hasn’t happened without very good reason. This tool makes the... read more

4 Keys to Unlock The Value of Mobile: Pay Attention to Mobile Identity

4 Keys to Unlock The Value of Mobile: Pay Attention to Mobile Identity

Part 4: Pay Attention to Mobile Identity As mobile usage continues to overtake desktop, mobile data will become an increasingly key source of consumer intelligence. But with 25% of adults... read more

Metrics for Marketers: 3 Must-Follow Tips for Figuring Out What Matters

Metrics for Marketers: 3 Must-Follow Tips for Figuring Out What Matters

If you’re reading this blog post, you’re probably familiar with the term “vanity metrics” — a concept used to describe data points that (1) look pretty without (2) adding value... read more

Information for Value: 4 Ways to Make Customers Happy to Share Their Personal Info

Information for Value: 4 Ways to Make Customers Happy to Share Their Personal Info

Consumers care about privacy, but they’re also willing to share personal information with brands – as long as they get something in return. A recent Accenture survey found that 49... read more