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3 Reasons Why Marketing Should Be Personal

3 Reasons Why Marketing Should Be Personal

The marketers of the past relied solely on cookie data to segment their audiences and predict their likes, interests, behaviors, and shopping patterns. According to ComScore, however, 60% of home... read more

From Persona to Personal: 3 Steps to Break Consumer Stereotypes and Start Creating Relevance

From Persona to Personal: 3 Steps to Break Consumer Stereotypes and Start Creating Relevance

According to a study by the UC Berkeley Center for Law and Technology, 85% of the top 1,000 websites have cookies set by a third party (Gigaom). Propelled by widespread... read more

In Q2, Facebook Drove 23.39% of Overall Visits to Sites (Report)

In Q2, Facebook Drove 23.39% of Overall Visits to Sites (Report)

  Facebook is the social network to end all social networks. At least, we have a bit of evidence to support that claim. In the 2nd Quarter 2014 edition of... read more

Why Relevancy is the New Cool

Why Relevancy is the New Cool

Remember how badly everyone wanted to get ‘in’ with the cool kids in high school? (We try to forget those days.) It was a bewilderment to every other student how... read more

4 Ecom Brands Bridging the Gap Between Digital and In-Store Experiences

4 Ecom Brands Bridging the Gap Between Digital and In-Store Experiences

If you didn’t already know that the consumer path to purchase is changing, here’s your proof: 67% of online shoppers admit to having recently made a purchase that involved multiple... read more


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Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts

Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts

Bombarded with upwards of 500K marketing messages each day (Fast Company), modern consumers have become masters at tuning brands out. Along with the ability to hold a perfectly cohesive conversation... read more

Real-time Marketing Fires Up Brands During World Cup

Real-time Marketing Fires Up Brands During World Cup

The Bite That Started Billions of Impressions ‘Round the World Luis Suarez has been in the limelight recently due to his alleged biting another player in the 2014 World Cup.... read more

How to Take Control of Your Customer Data

How to Take Control of Your Customer Data

Not too long ago, social networks were a wild west where brands could engage in unbridled conversation with their followers. Millions of users and a couple IPOs later, the number... read more

Voice of the Customer: Is Text Analytics Finally Growing Up?

Voice of the Customer: Is Text Analytics Finally Growing Up?

Text analytics (also called unstructured data analysis) involves making sense of all those words written on blogs, review sites, and social networks. Text analytics or text mining was always the... read more

How CIOs Should Prepare for the Internet of Things

How CIOs Should Prepare for the Internet of Things

We live in the era of the Internet of Things (IoT), and it’s increasingly important for IT professionals to understand how to navigate this expansive landscape of multiple connected devices.... read more

Think You Know Your Customers? 3 Ways to Personalize the User Experience

Think You Know Your Customers? 3 Ways to Personalize the User Experience

Over the last decade, user expectations on the Internet have been altered by mobile devices, multiple channels, and social experiences. Personalization is now the name of the game, and companies... read more

The LinkedIn Empire: Rise of the Content Revolutionaries

The LinkedIn Empire: Rise of the Content Revolutionaries

When it comes to consuming online video content, YouTube is the go-to platform; when it comes to sharing that content, Twitter and Facebook are the main players. However, there seems... read more

All Effective Marketing is Identity-Based

All Effective Marketing is Identity-Based

A recent Infosys study found that 86% of customers say that personalization plays a role in their purchasing decisions. In other words, customers overwhelmingly ask for personalized experiences, and they... read more

Why Should I Append Social Media Data?

Why Should I Append Social Media Data?

I think we can all agree that social media has proved its worth. Gone are the days when industry experts duked it out over whether Facebook and Twitter and Instagram... read more

How Tech Tells The Story Of Your Social Data

How Tech Tells The Story Of Your Social Data

Last year we launched our second product, Vizia, which is a second generation social media command center. Vizia is a highly flexible application for presenting the online conversation about your... read more