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Apple Strives To Be Better As They Focus On Changing The World And Lives [VIDEO]

Apple Strives To Be Better As They Focus On Changing The World And Lives [VIDEO]

Strategically released the same week the U.S. celebrated Earth Day, Apple debuted their latest promotional video, Better, narrated by CEO Tim Cook, which is an environmentally-focused story on how Apple... read more

Social Business For Real Work 5: Managing An RFP Response

Social Business For Real Work 5: Managing An RFP Response

Part 5 of the Social Business For Real Work series The Challenge Business-to-business sales teams often have to create detailed responses to RFPs (requests for proposals) and need to draw... read more

Keys to Being Social: Grammar

Keys to Being Social: Grammar

I cannot even tell you how many blog posts I’ve come across over the years whose first paragraphs had so severely injured my eyes that I could not continue reading.... read more

Risky Business: Online Comments & Social Media Interactions Impact

Risky Business: Online Comments & Social Media Interactions Impact

When Facebook officially turned 10 earlier this year, the company took the opportunity to reiterate what founder Mark Zuckerburg has long espoused as Facebook’s mission: “to give people the power... read more

Collaborative Social Storytelling: The UN Foundation Builds Global Movements

Collaborative Social Storytelling: The UN Foundation Builds Global Movements

Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep... read more


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How Social Employees Can Be the Perfect Brand Ambassadors

How Social Employees Can Be the Perfect Brand Ambassadors

Within the world of business, credibility and transparency is something that is rather important to the public nowadays. People want to know what is going on ‘behind closed doors’ within... read more

Want Social Business Buy-in? Do More Than Move Their Cheese!

Want Social Business Buy-in? Do More Than Move Their Cheese!

Are you a marketing and business leader struggling with getting support for your efforts to move the needle on social business? Does this sound familiar? When you talk about social... read more

5 Ways To Drive Conversations Through Social Proof

5 Ways To Drive Conversations Through Social Proof

Consumers are becoming more informed all the time, and with the power of the Internet at their fingertips, they can find out a huge amount of information about a business or... read more

A Give and Take Business

A Give and Take Business

We aren’t about to argue that the primary nature of any business is to make money. Nevertheless, in order to make money, you need loyal customers, right? You might have... read more

Social Business For Real Work 4: Align Sales and Marketing

Social Business For Real Work 4: Align Sales and Marketing

The Challenge Sales and Marketing departments in large companies (and even not-so-large ones) often fail to communicate as effectively as they should. Marketing teams work on promotions and launch them... read more

Social and Business Collaboration: A Human Science

Social and Business Collaboration: A Human Science

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As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become... read more

14 Brand Management Case Studies Using Social Intelligence

14 Brand Management Case Studies Using Social Intelligence

How Brand Managers Can Use Social Media Analysis To Improve Branding Campaign Results You won’t find anything you are about to read in your social media scorecard! I recently wrote... read more

3 Things to Know Before Considering a Multi-Location Social Strategy

3 Things to Know Before Considering a Multi-Location Social Strategy

When it comes to instant interaction, customer service and questions, the first place many customers go is a business’s social page. From complaints to praise – users let it all... read more

Social Business: Enterprise Knowledge Goes Retail

Social Business: Enterprise Knowledge Goes Retail

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Outside our workplace, we became accustomed to easy access to information. If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google... read more

At-A-Glance: American Express EveryDay Getaway

At-A-Glance: American Express EveryDay Getaway

Last month we took a look at the new American Express EveryDay card which was introduced through a series of Oscar night ads that featured Tina Fey. Since then, the... read more