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4 Brands That Have Cracked The Social Commerce Code

4 Brands That Have Cracked The Social Commerce Code

Social commerce has been the latest buzzword over the last few months. With Facebook testing its ‘Buy’ button and Twitter planning to follow suit; the social media platforms have turned... read more

Millennial “Hipsters” and Boomer “Hippies” – Both Socially Engaged

Millennial “Hipsters” and Boomer “Hippies” – Both Socially Engaged

It is irrefutable that the 75 million Baby Boomers brought about lasting social and cultural changes when they were younger, with their counter culture activism for human rights, self-expressive cravings,... read more

Increasing Participation in Your Volunteer Program

Increasing Participation in Your Volunteer Program

A question that corporate philanthropy leaders and volunteer program managers ask me all the time is this: “How can we increase and improve volunteer participation in our program?” Ensuring that... read more

3 Reasons for Building Your Personal Brand Now

3 Reasons for Building Your Personal Brand Now

If you work online, you should be working to build your personal brand – period. In business, the importance of branding cannot be understated and the same goes for your... read more

Why Social Listening Will Drive Social Business

Why Social Listening Will Drive Social Business

Over the past decade social media has increasingly consumed our lives as we have hit a point where we cannot eat our favorite foods, spend a night at a hotel... read more

The Dotted Line Required for Social Business Success

The Dotted Line Required for Social Business Success

As leaders embrace the importance of culture and community in building a brand the focus and value of a brand is now shifted to the place it’s supposed to be,... read more

7 Reasons You’re Scared of Social Customer Service

7 Reasons You’re Scared of Social Customer Service

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Is the thought of starting a social customer service program giving you nightmares? Do you pop a Xanax every time you read a new statistic about the necessity of social... read more

Turning Social Media Campaigns into Online Sales

Turning Social Media Campaigns into Online Sales

Your company has taken the plunge into the social media community. You’re publishing on Facebook, Twitter, and a few other social platforms that are relevant to your business. Whether it... read more

3 Powerful Ways to Turn Social Customers into Cheerleaders

3 Powerful Ways to Turn Social Customers into Cheerleaders

HAPPY social customers are some of your company’s best assets. They can be your cheerleader They can advertise on your behalf They can defend you when things go wrong And... read more

The Social Media(tor): Connecting Advertisers and Audiences

The Social Media(tor): Connecting Advertisers and Audiences

Each and every year, the role of social media becomes more and more seamlessly integrated with business—quite literally—with the title of “Social Media Manager” appearing on LinkedIn profiles and resumes... read more

4 Steps for Manufacturers to Increase Social Media Engagement and Sales

4 Steps for Manufacturers to Increase Social Media Engagement and Sales

Today, social media marketing gives manufacturers the opportunity to improve brand awareness, build brand loyalty, and increase sales, and right now, 87 percent of B2B marketers are taking advantage of... read more

Why Businesses Should Support Charities

Why Businesses Should Support Charities

Although the economic recession now seems to be a thing of the past, many businesses are probably approaching the future with trepidation – looking after their finances and only spending... read more

The Secret Sauce To Social Business

The Secret Sauce To Social Business

What exactly is Social Business?  How would a PR agency, a marketing firm, a social media community manager, a sales vp, a customer, a vendor or an employee define social business?... read more

Promote Your Nonprofit & Boost Donations With These 4 Tips

Promote Your Nonprofit & Boost Donations With These 4 Tips

People give to charity because they care about the cause, but there is also some science behind it. Researchers at Claremont University compared giving patterns for subjects administered a nasal... read more

Social Business For Real Work 13: The Customer Conference

Social Business For Real Work 13: The Customer Conference

The 13th and final part of the Social Business For Real Work series The Challenge Even in these days of instant connectivity over the internet, there is still no substitute... read more