Social Business
![The Role of “Social” in Business [Infographic]](http://cdn.business2community.com/wp-content/themes/b2c/images/blank.gif)
The Role of “Social” in Business [Infographic]
Social Media vs. Social Business Collaboration There’s confusion spreading across the business world today with respect to what social means in business. Is “social” the tweets, Facebook® contests, LinkedIn® articles... read more
Time To Turn Your Sales Team Social?
1In May of last year, Aberdeen Research Group released a study on social selling in which they revealed that sales reps who have leveraged social selling in their sales process... read more
Social Selling. It’s Like A Birthday Cake.
The term “social selling” is often over-used, misunderstood and intimidating. And, social selling is a very hot topic now at companies like SAP, IBM and Adobe. The recipe to successful... read more
What is a Social Business?
In response to my post defining social selling, I realized that I needed to take a step back and define “What is a social business?” There is a lot of... read more
Four Steps to Social Awareness
You go about your everyday business, you make your product to the best standards of quality, you sell it at a competitive cost, and you have done your job. You... read more
8 Tips for Social Business: Collaborate
As you ramp up your organization’s social engagement, you’re going to need all hands on deck to fully take advantage of its potential. By harnessing the expertise of your entire... read more
Becoming a Social Business
Social media can be a great meeting place for businesses and their customers. If you’ve been paying attention to the social space lately, you’ll see a common thread: companies trying... read more
Why Social Software Platforms Fail
In my role as Chief Technologist over at ArCompany, and from a general love of technology in general, I test, play with, compare and recommend all sorts of different platforms,... read more
Your Social Strategy Needs Purpose
In the enterprise, social technology is no longer a hobby or a tool that’s “nice to have.” It’s a necessity, and it’s a way of doing business. The companies that... read more
Social Selling Tips For Insides Sales Reps From The Dunphy Family
Today, you can learn a lot about a person without ever meeting them, simply by checking out their various social media accounts. You can find out what someone’s favorite bands... read more
Social Selling Is Not A Newly Discovered Marketing Strategy
4People have always made buying decisions in a very social way. They have asked for advice from their friends, given opinions at the supermarket, and have written heated letters to... read more
Nonprofit Turns Simple Gifts Into Remarkable Results
My New Red Shoes provides new clothing and shoes to homeless and low-income children. The organization provides kids with a $50 clothing gift card and a new pair of shoes... read more
Moving from Social Media to a Social Business
2Over the last few years marketers have become increasingly knowledgable and skilled in social media strategy and tactics. We’ve dedicated resources to creating content on social media; we’ve shifted our... read more
How To Become a Contagious Social Brand In 8 Steps
Last week, we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of... read more
13 Characteristics of Human Brands
Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is... read more
