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Email and Social: Do You Really Need Both?

Email and Social: Do You Really Need Both?

Podcasts

Listen Now: Welcome to Episode 91 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed how to make sure your e-newsletter steers clear... read more

25 Tips to a Healthy Social Business Mindset for the C-Suite and Marketing Leaders

25 Tips to a Healthy Social Business Mindset for the C-Suite and Marketing Leaders

Podcasts

Becoming a social business is a journey, not a destination. You can’t just mark a day on the calendar and say “this is the day we will be a social... read more

Increase Social Media Conversions With Trust And Relationships, Not Spam

Increase Social Media Conversions With Trust And Relationships, Not Spam

Podcasts

It’s not rocket science or hot news that earning trust, establishing authority and nurturing relationships are the key to success in business and life. In this episode of the Social... read more

People Don’t Just Buy Things, They Join Things!

People Don’t Just Buy Things, They Join Things!

Podcasts

Humans are creatures of habit. Since marketers are humans, this means it’s easy for marketers to fall to old tactics and strategies to achieve their business and marketing goals. Times... read more

Social Media, Authenticity and the Human Brand

Social Media, Authenticity and the Human Brand

Podcasts

My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Despite this personal nightmare, Justin’s social media... read more

5 Reasons Business Marketers Fail Using Social Media

5 Reasons Business Marketers Fail Using Social Media

Podcasts

It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of... read more

Why There is Only One Way to Do Social Media

Why There is Only One Way to Do Social Media

Podcasts

Are you one of those people who has spent the last 6 months or longer searching for the social media easy button? Do you wish there was a perfect cookie... read more

5 Tips to Stomp Status Quo and Zoom Past Competition

5 Tips to Stomp Status Quo and Zoom Past Competition

Podcasts

Are you an entrepreneur, small business owner or leader in a corporate organization and feel like you are stuck in a rut? Ever feel as though the rest of the... read more

Your Tweets are NOT Your Own

Your Tweets are NOT Your Own

Podcasts

Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer “my tweets are my own” to your Twitter profile really make them... read more

Content Outsourcing Beyond the Written Word

Content Outsourcing Beyond the Written Word

Podcasts

Listen Now: Welcome to Episode 88 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed the top 10 reasons you might want... read more

Can Brands be Human? 15 Characteristics of Human Brands

Can Brands be Human? 15 Characteristics of Human Brands

Podcasts

Can a brand really be human? In this episode of the Social Zoom Factor podcast I answer this question. Becoming a human brand is different for each organization. There is... read more

LinkedIn in a Nutshell: 10 Things to Do On LinkedIn Besides Look for a Job

LinkedIn in a Nutshell: 10 Things to Do On LinkedIn Besides Look for a Job

Podcasts

If you think LinkedIn is only for looking for a job, I suggest you listen to this episode of the Social Zoom Factor podcast with an open mind. Did you... read more

What Are the Boundaries of Inbound Marketing?

What Are the Boundaries of Inbound Marketing?

Podcasts

One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and... read more

Want Social Media ROI? Quit Being a Lazy Marketer!

Want Social Media ROI? Quit Being a Lazy Marketer!

Podcasts

In this episode of the Social Zoom Factor podcast I deliver a dose of tough love on how to achieve real results in both business and life using social media.... read more

5 Top WordPress Plugins for 2014

5 Top WordPress Plugins for 2014

Podcasts

If you know anything about using WordPress for business, you know that having the right plugins is key to maximizing the platform and ensuring you are leveraging the technology to... read more