What’s a Good Conversion Rate on Google AdWords? Average Conversion Rates by Industry

Comments: 4

  • Ryan says:

    Those are some very interesting stats. I would love to know if the conversions are a little skewed based on many people just run a campaign and do not really put the amount of research and testing that they should into it.

  • Justin says:

    Do the stats for automotive include phone calls as conversions or just web forms?

  • Darius says:

    For the most part conversions for “Google Shopping” means purchases. Because without a “purchase”, basically there is no revenue to justify the advertising. Also, many don’t point out that Amazon ads are BRAND DILUTION. Keeping customers coming back to Amazon for answers as opposed to having Google send you the customer directly and having them remember your name/brand.

  • Haitham Hammad says:

    Larry, I wonder if you have an update about the above infographics for 2014!!

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