Social Search & Influence Games: Why Did You Do It LinkedIn?

Comments: 4

  • Klout, Kred and Peer Index outsourced your value to algorithms.
    LinkedIn has outsourced your value to your “network”.
    Facebook allows you to pay to promote stories to your friends.

    We are watching something much more than income inequality we are watching the systematic valuation of knowledge work.

    The democratizing value of social media has a price, freedom.

    To be clear, I am actually for Klout, LinkedIn and other services that remove the power from a small group of individuals with private jets and boardrooms, and we are far from perfect in this new world, but it is a done deal.

    The freedom to express yourself, means, your expression is now going to “Cost” you.

    Here are my thoughts on the next 7 years of knoweldge work scoring.

    Nice work on the site, you are always the first person to pick up these things. Good on you.


  • Excellent points, Pam. I dislike the endorsement feature simply because, like you said, it’s so darn easy. And what the heck is an endorsement, anyway? I also have the feeling that some people endorse just to get their avatar’s out there on somebody else’s profile.

    As for keyword stuffing, I also have been troubled by the same people (we know them by name) who claim to be the social media experts and teach others, quite proudly I might add, to stuff keywords into their profiles. I’m very surprised that LinkedIn hasn’t cracked down on this, like Google has.

    The real power of LinkedIn is NOT in keyword-stuffed profiles. It’s in sharing valuable content in groups, knowing how to search like a bloodhound for the exact types of people you’re looking for, how to follow up on leads, how to eavesdrop on conversations using Signal, knowing how to use Company Pages and build a loyal following, etc.

    I’ll be sharing this link everywhere!

  • Great article Pam. I wholeheartedly agree with you that ‘spamming’ profiles with keywords just to end up higher in the search rankings should never be a means to a goal. The true power of LinkedIn lies in the 2nd degree, so in the end, what matters most is how well your network knows you and knows what you stand for. In other words, are you top-of-mind for your subject within your network? This can best be achieved by regularly sharing value regarding your line work.

    With regards to endorsements, I’m not so negative. True, it may be a little too easy to ‘like’ a certain skill, and also endorsement requests may be a little too ‘in your face’ right now, but I’m confident LinkedIn will tweak this in the near future. Personally, I believe it to be a valuable replacement for the ‘specialties’ section (which has already been removed for new members), especially since the Specialties section was particularly prone to keyword spamming.

  • You are quite right Pam. However, we need to keep in mind that LinkedIn is also a business. Today people pay for a premium account in LinkedIn (not like facebook or twitter). So it’s a matter of understanding whether the money is worth paying for an outcome they expect from LinkedIn. If more users (both premium and normal) refuse the recent changes, there’s no choice for LinkedIn other than change based on the users requirement. Otherwise, LinkedIn will make the avenues open for another professional network to take the control.

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