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All Integrated Marketing Articles
Integrated Marketing: 6 Quick Tips for Getting Started

Integrated Marketing: 6 Quick Tips for Getting Started

Integrated Marketing

Integrated marketing is one of the most important – and effective – ways for marketers to reach their target audience. A successful integrated marketing strategy uses a consistent identity throughout... read more

Social (Media) Butterfly: Getting it Right from the Convention Floor to the World Wide Web

Social (Media) Butterfly: Getting it Right from the Convention Floor to the World Wide Web

Integrated Marketing

Small businesses know the value of robust customer relationships. Building these rich, rewarding relationships requires care and attention that extends beyond the initial lead. When a company is operating within... read more

Smarketing: Defining the Sales Funnel

Smarketing: Defining the Sales Funnel

Integrated Marketing

The sales funnel shows the progress a lead goes through and it is imperative that each company’s Smarketing team defines the stages within that funnel. The phases will vary from... read more

interactive touch screen solution for Cana Construction by E Display

Interactive Solutions and Marketing: 3 Suggestions for Managers to Boost up Success Rate

Integrated Marketing

One of the key elements in the success of any marketing campaign is its ability to build interaction with the customers. The term ‘interactive marketing’ was coined to endorse the... read more

The Bandwagon Effect, Join In!

The Bandwagon Effect, Join In!

Integrated Marketing

Imitation is the sincerest form of flattery. Most of us have heard that phrase more than a few of times throughout our lives, and when we do it is usually... read more


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5 Ways To Integrate Your Online And Offline Marketing

5 Ways To Integrate Your Online And Offline Marketing

Integrated Marketing

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The divide between online and offline marketing is shrinking every year. Experts now regard the former practice of creating two different strategies for the online and offline world as the... read more

Integrated Marketing: How Well Do You Mix & Match?

Integrated Marketing: How Well Do You Mix & Match?

Integrated Marketing

1

For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your... read more

How One Major Retailer Is Using Marketing Orchestration To Reach Consumers

How One Major Retailer Is Using Marketing Orchestration To Reach Consumers

Integrated Marketing

Yesterday was the Super Bowl post mortem. The day after. The day when we all share our collective thoughts on the game – if you even want to call it that, and... read more

Set Integrated Marketing Goals and KPIs with SMART Framework

Set Integrated Marketing Goals and KPIs with SMART Framework

Integrated Marketing

Everything starts from goals. Many times when companies are looking to get started with integrated marketing, it’s quite common that they go straight to the tools. What are the right... read more

How Integrated Marketing Solutions Spur Consensus In The Sales Process

How Integrated Marketing Solutions Spur Consensus In The Sales Process

Integrated Marketing

Integrated marketing solutions, also referred to as, “integrated marketing communications” (IMC), appeared in marketing lingo in 1989. The American Association of Advertising Agencies (4A’s) defined IMC as, “an approach to... read more

Dominate Your Holiday Marketing With These 5 Tips

Dominate Your Holiday Marketing With These 5 Tips

Integrated Marketing

From goblins and ghouls, to turkeys, then Christmas trees, and Menorahs, whether your like it or not, the holiday season is upon us. Holiday marketing can certainly be a struggle... read more

Why Integrated Marketing Doesn’t Work (and How to Fix It)

Why Integrated Marketing Doesn’t Work (and How to Fix It)

Integrated Marketing

Are management issues keeping your integrated marketing campaigns from working? Today’s multichannel marketplace requires marketing campaigns that cross channels and platforms with ease. The messages that attract prospects and engage... read more

How to Integrate Social Media and Email Marketing

How to Integrate Social Media and Email Marketing

Integrated Marketing

The problem with social media is that you don’t own it. The shareholders of Facebook, Twitter and Instagram do. Building a community of social media is tricky. You have to... read more

6 Simple Ways to Integrate Email and Social Media Marketing

6 Simple Ways to Integrate Email and Social Media Marketing

Integrated Marketing

Why should you encourage your email subscribers to engage with you on your social networks? Well, not all your customers and prospects want to engage with you at the same... read more

Are Your Systems Powered by Oompa Loompas? You Need Integration!

Are Your Systems Powered by Oompa Loompas? You Need Integration!

Integrated Marketing

I worked with a client once who was looking to implement an automated process for complaints handling. They explained their processes and began to slowly unveil their “integrated” customer system,... read more