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How To Build a Better Integrated Marketing Campaign

How To Build a Better Integrated Marketing Campaign

Integrated Marketing

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc. Last year I created a post Accessible Key Performance... read more

3 Surprising Benefits of Responsive Design and How to Maximize Them

3 Surprising Benefits of Responsive Design and How to Maximize Them

Integrated Marketing

When the time comes to implement a website redesign, one trend you’ll hear pop up over and over again is responsive design. But you shouldn’t design with responsive design in... read more

How 3 Call Tracking Integrations Will Save Your Business

How 3 Call Tracking Integrations Will Save Your Business

Integrated Marketing

Wouldn’t we all love to be able track how our visitors are engaging with our site and our brand offline? Oh wait, hold the phone, you can! According to a... read more

responsive-web-design-stats

Responsive Web Design Stats: What You Should Know

Integrated Marketing

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We all know that trends come and go throughout the years, especially in the ever-changing world of design. But what separates a design that is trendy compared to a design... read more

What Makes Any Ad Effective in Any Medium?

What Makes Any Ad Effective in Any Medium?

Integrated Marketing

Advertisements of every kind have become a part of daily life for millions across the globe. As time goes on, advertising and marketing professionals must always work to keep up... read more

Measuring Traditional Media ROI Using Social Media

Measuring Traditional Media ROI Using Social Media

Integrated Marketing

During a typical day, people see thousands of advertisements- whether in real life or online. Since digital advertising properties have grown, it’s been a long standing debate about how to... read more

Experiential Marketing Boils Down to Engagement

Experiential Marketing Boils Down to Engagement

Integrated Marketing

Do you recall the recent campaign by Red Bull that tracked the longest ever sky-dive? Or have you noticed Coca Cola’s Open Happiness campaign during this year’s World Cup? Both... read more

connect-and-convert-your-audience

Integrated Digital Marketing Chronicles: Connect & Convert Your Audience

Integrated Marketing

So you’ve established your brands online presence and developed the creative content to convey your message…now it’s time to get connecting! An Integrated Digital Marketing strategy is only successful if it converts its interested... read more

Integrated Digital Marketing Chronicles: Define & Establish Your Brand

Integrated Digital Marketing Chronicles: Define & Establish Your Brand

Integrated Marketing

Like everyone else who is ever-present on the Internet, brands are too. But rather than just creating a presence, brands must be a presence. By implementing an Integrated Digital Marketing strategy, your brand can... read more

The Winning Formula of Integrated Marketing

The Winning Formula of Integrated Marketing

Integrated Marketing

Cost-effectiveness never goes out of style, and that makes the integrated marketing approach ideal for marketers tasked with managing tight budgets and delivering more quantifiable returns. Integrated marketing maximizes ROI... read more

3 Collaborative Hacks for Developing Integrated Marketing Strategies

3 Collaborative Hacks for Developing Integrated Marketing Strategies

Integrated Marketing

Working collaboratively on an integrated marketing team is no easy feat. In addition to coordinating the integration of channels — content, search, social, email, offline, paid — you’re also attempting... read more

Four Reasons To Integrate Marketing And Advertising

Four Reasons To Integrate Marketing And Advertising

Integrated Marketing

Traditionally, marketing and advertising have staked claims to different turf. Advertising agents have focused on paid content placement, such as radio commercials, banner ads or pre-roll video spots; while direct-to-consumer... read more

Integrated Marketing: 6 Quick Tips for Getting Started

Integrated Marketing: 6 Quick Tips for Getting Started

Integrated Marketing

Integrated marketing is one of the most important – and effective – ways for marketers to reach their target audience. A successful integrated marketing strategy uses a consistent identity throughout... read more

Social (Media) Butterfly: Getting it Right from the Convention Floor to the World Wide Web

Social (Media) Butterfly: Getting it Right from the Convention Floor to the World Wide Web

Integrated Marketing

Small businesses know the value of robust customer relationships. Building these rich, rewarding relationships requires care and attention that extends beyond the initial lead. When a company is operating within... read more

Smarketing: Defining the Sales Funnel

Smarketing: Defining the Sales Funnel

Integrated Marketing

The sales funnel shows the progress a lead goes through and it is imperative that each company’s Smarketing team defines the stages within that funnel. The phases will vary from... read more