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What Google+ Page Should You Create For Your Business – Local or Brand?

What Google+ Page Should You Create For Your Business – Local or Brand?

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One of the most challenging things about getting started on Google+ is deciding which type of account is right for your business. You might be wondering what the differences are... read more

Is Google Plus Worth My Time?

Is Google Plus Worth My Time?

To use Google Plus or not use Google Plus. That is the latest question. Google Plus is one my favorite platforms to use. There is a wealth of information there,... read more

Google+ Communities

Can Google Plus Help Boost Your Brand?

No matter what you’ve heard, good or bad, about Google Plus, I am here to definitively say that this platform needs to be part of your company’s social media marketing... read more

Google+ is an Island of Misfit Toys

Google+ is an Island of Misfit Toys

One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys.... read more

Grouping Sales Leads – How Attitudes towards Google+ Demonstrate a Diverse Market

Grouping Sales Leads – How Attitudes towards Google+ Demonstrate a Diverse Market

You’ve heard of buyer profiles before. It’s not only a staple for generating sales leads. It symbolizes a solid reality in B2B marketing: No customer is the same as any... read more

Why Google+ Isn't Dead

Why Google+ Isn’t Dead

There has been lots of talk coming from social media pros that Google+ has died even before it was able to reach the level of Facebook, LinkedIn and Twitter. But,... read more

B2B Marketing with Google+

B2B Marketing with Google+

Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each... read more

Why You Need to Focus A Little Bit More of Your Time On Google Plus Communities

Why You Need to Focus A Little Bit More of Your Time On Google Plus Communities

When Google Plus opened its doors to all users in 2011, social media marketers and enthusiasts expected it to overtake Facebook’s hold on the social media market. That, however, didn’t... read more

Sprucing Up Your Google Plus Profile

Sprucing Up Your Google Plus Profile

Still using Google Plus? While the social media service didn’t take off like Google thought it would, there is still a strong following clinging to it in hopes it stands... read more

9 Google+ Tactics to Increase Your Blog’s SEO and Traffic

9 Google+ Tactics to Increase Your Blog’s SEO and Traffic

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Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs.... read more

After 3 Years Google+ Drops Its Real Name Rule And Apologizes

After 3 Years Google+ Drops Its Real Name Rule And Apologizes

Three years ago, Google made one more push to crack the social media space with the launch of Google+. While Google+ has now evolved from a mere social network, the... read more

How to Be a Google+ Success

How to Be a Google+ Success

It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer — it’s a global reboot... read more

How to Find Your Very Own Best Time to Post on Google+

How to Find Your Very Own Best Time to Post on Google+

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Do you know your very own best time to post on Google+? Are you using it to get more +1’s, shares, website traffic and sales? At the beginning of this... read more

Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web.

Google+ Turned 3 Last Saturday. Here’s How It’s Changed The Web.

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You may have heard this past Saturday (June 28), Google+ has turned three years old. Though the platform has more than 1.15 billion registered users and 201 million active mobile... read more

Google+ on Its Third Birthday

Google+ on Its Third Birthday

I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. If... read more