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Google+ Communities: An Untapped Gold Mine For Social Media Marketers

Google+ Communities: An Untapped Gold Mine For Social Media Marketers

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When talking about social media marketing, discussions often focus on decisions about promoted tweets and Facebook ad campaigns. But how much do you consider Google+ to drive marketing ROI? I’m... read more

Managing Multiple Google+ Pages for Your Brand

Managing Multiple Google+ Pages for Your Brand

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Google+ is a powerful tool for businesses to build their brand. More than 235 million people are actively using the platform to stay in touch with local companies. Google+ has... read more

5 Ways To Make Your Google+ Presence Stand Out!

5 Ways To Make Your Google+ Presence Stand Out!

Google+ is one of the most under-utilized social platform today! That’s what I believe, I have seen people struggling with traditional SEO practices, people who believe that Google+ is just... read more

Google Plus Strategies at the End of the Authorship Rope

Google Plus Strategies at the End of the Authorship Rope

Google Plus Is Great For SEO Have you wondered whether your Google+ posts really matter? There are many social media marketers who still focus primarily on Facebook and Twitter while... read more

Mandatory Google+ Gmail Integration Quietly Shelved

Mandatory Google+ Gmail Integration Quietly Shelved

Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their... read more

Boost Your Visibility & Your Business with Google+ Local

Boost Your Visibility & Your Business with Google+ Local

In today’s business world, reviews and visibility on search engines can set your company apart from the competition. However, most companies that you compete with have likely taken all the... read more

Why People Don’t Get Google+

Why People Don’t Get Google+

Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network... read more

4 Ways Google Can Save Google+

4 Ways Google Can Save Google+

Recently, Google+ project leader, Vic Gundotra, left the Google team. This alone doesn’t warrant any huge concerns but Gundotra’s departure, coupled with Google’s decreased visibility of authorship in SERPs, has... read more

What Google+ Page Should You Create For Your Business – Local or Brand?

What Google+ Page Should You Create For Your Business – Local or Brand?

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One of the most challenging things about getting started on Google+ is deciding which type of account is right for your business. You might be wondering what the differences are... read more

Is Google Plus Worth My Time?

Is Google Plus Worth My Time?

To use Google Plus or not use Google Plus. That is the latest question. Google Plus is one my favorite platforms to use. There is a wealth of information there,... read more

Google+ Communities

Can Google Plus Help Boost Your Brand?

No matter what you’ve heard, good or bad, about Google Plus, I am here to definitively say that this platform needs to be part of your company’s social media marketing... read more

Google+ is an Island of Misfit Toys

Google+ is an Island of Misfit Toys

One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys.... read more

Grouping Sales Leads – How Attitudes towards Google+ Demonstrate a Diverse Market

Grouping Sales Leads – How Attitudes towards Google+ Demonstrate a Diverse Market

You’ve heard of buyer profiles before. It’s not only a staple for generating sales leads. It symbolizes a solid reality in B2B marketing: No customer is the same as any... read more

Why Google+ Isn't Dead

Why Google+ Isn’t Dead

There has been lots of talk coming from social media pros that Google+ has died even before it was able to reach the level of Facebook, LinkedIn and Twitter. But,... read more

B2B Marketing with Google+

B2B Marketing with Google+

Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each... read more