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Mandatory Google+ Gmail Integration Quietly Shelved

Mandatory Google+ Gmail Integration Quietly Shelved

Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their... read more

Boost Your Visibility & Your Business with Google+ Local

Boost Your Visibility & Your Business with Google+ Local

In today’s business world, reviews and visibility on search engines can set your company apart from the competition. However, most companies that you compete with have likely taken all the... read more

Why People Don’t Get Google+

Why People Don’t Get Google+

Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. People are constantly dissing this particular network... read more

4 Ways Google Can Save Google+

4 Ways Google Can Save Google+

Recently, Google+ project leader, Vic Gundotra, left the Google team. This alone doesn’t warrant any huge concerns but Gundotra’s departure, coupled with Google’s decreased visibility of authorship in SERPs, has... read more

What Google+ Page Should You Create For Your Business – Local or Brand?

What Google+ Page Should You Create For Your Business – Local or Brand?

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One of the most challenging things about getting started on Google+ is deciding which type of account is right for your business. You might be wondering what the differences are... read more

Is Google Plus Worth My Time?

Is Google Plus Worth My Time?

To use Google Plus or not use Google Plus. That is the latest question. Google Plus is one my favorite platforms to use. There is a wealth of information there,... read more

Google+ Communities

Can Google Plus Help Boost Your Brand?

No matter what you’ve heard, good or bad, about Google Plus, I am here to definitively say that this platform needs to be part of your company’s social media marketing... read more

Google+ is an Island of Misfit Toys

Google+ is an Island of Misfit Toys

One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys.... read more

Grouping Sales Leads – How Attitudes towards Google+ Demonstrate a Diverse Market

Grouping Sales Leads – How Attitudes towards Google+ Demonstrate a Diverse Market

You’ve heard of buyer profiles before. It’s not only a staple for generating sales leads. It symbolizes a solid reality in B2B marketing: No customer is the same as any... read more

Why Google+ Isn't Dead

Why Google+ Isn’t Dead

There has been lots of talk coming from social media pros that Google+ has died even before it was able to reach the level of Facebook, LinkedIn and Twitter. But,... read more

B2B Marketing with Google+

B2B Marketing with Google+

Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each... read more

Why You Need to Focus A Little Bit More of Your Time On Google Plus Communities

Why You Need to Focus A Little Bit More of Your Time On Google Plus Communities

When Google Plus opened its doors to all users in 2011, social media marketers and enthusiasts expected it to overtake Facebook’s hold on the social media market. That, however, didn’t... read more

Sprucing Up Your Google Plus Profile

Sprucing Up Your Google Plus Profile

Still using Google Plus? While the social media service didn’t take off like Google thought it would, there is still a strong following clinging to it in hopes it stands... read more

9 Google+ Tactics to Increase Your Blog’s SEO and Traffic

9 Google+ Tactics to Increase Your Blog’s SEO and Traffic

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Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs.... read more

After 3 Years Google+ Drops Its Real Name Rule And Apologizes

After 3 Years Google+ Drops Its Real Name Rule And Apologizes

Three years ago, Google made one more push to crack the social media space with the launch of Google+. While Google+ has now evolved from a mere social network, the... read more