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Turn Your Email Subject Lines into Catnip for Clients!

Turn Your Email Subject Lines into Catnip for Clients!
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Write It Right: 9 Tips for Great Emails

Write It Right: 9 Tips for Great Emails

Email Marketing

Email has completely changed the way we read and write. As a small business owner, if you haven’t adapted to the way people read email, your readers may not be... read more

8 Ways to Make Your Business Emails More Effective

8 Ways to Make Your Business Emails More Effective

Email Marketing

If you’re a business owner, then you’re also a writer—whether you realize it or not. You may outsource your business blogging and you may have an employee who formulates proposals... read more

6 Dos and Don’ts to Improve Your Email Newsletters

6 Dos and Don’ts to Improve Your Email Newsletters

Email Marketing

Email is critical for both B2B and B2C companies and can be a powerful way to communicate with customers and prospects. However, there are best practices and things to avoid... read more

Are You Getting the Most Out of Your Transactional Emails?

Are You Getting the Most Out of Your Transactional Emails?

Email Marketing

Transactional Emails. Are you overlooking their importance? Are you using transactional emails all the time with your existing customer base and completely failing to take advantage of their incredible promotional... read more

Google’s New Promo Grid View: A Visual Opportunity

Google’s New Promo Grid View: A Visual Opportunity

Email Marketing

Recently, Google enabled the grid view for my Promo tab, turning my inbox into an infinite-scrolling ‘Ginterest’ board. The new view occurred roughly ten months after Gmail launched the somewhat controversial tabs feature, which... read more


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What Yahoo’s new DMARC Validation Changes Mean for Email Marketers

What Yahoo’s new DMARC Validation Changes Mean for Email Marketers

Email Marketing

Over the past few days, there have been big changes out there in the email world, and we wanted to make sure you’re aware of what’s going on! Especially if... read more

Flattery Will Get You Nowhere When it Comes to Email Personalization

Flattery Will Get You Nowhere When it Comes to Email Personalization

Email Marketing

A couple of days ago, a colleague got an email that promoted an upcoming webinar. It started like this: “Dear [So-and-so], As an email marketing expert…” That’s as far as... read more

Why an Awesome Opt-in Matters

Why an Awesome Opt-in Matters

Email Marketing

I’ve been told by many social media peer that your money is in your email list. These are people who have intentionally signed up to get information from you for... read more

Scroll Factor And Problem Solving

Scroll Factor And Problem Solving

Email Marketing

Email is such a powerful tool for communicating. Properly used, it can really facilitate our communication, but like any tool, it’s a double edged sword, it can cause us to... read more