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Are You Getting the Most You Could Be from Your Email List?

Are You Getting the Most You Could Be from Your Email List?

Email Marketing

Let’s start out by facing a tough reality: most small businesses — even the most successful ones — aren’t getting the most they could be from their email list. It’s... read more

9 Stats That Will Change Your Mind About Email Marketing

9 Stats That Will Change Your Mind About Email Marketing

Email Marketing

1

Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is... read more

Why Email Might Just Be Your Most Important Content Delivery Channel

Why Email Might Just Be Your Most Important Content Delivery Channel

Email Marketing

You’re probably running in some circles trying to figure out how to adapt to ever-changing SEO algorithms. It’s harder than ever to be seen on Facebook. Reaching your audience …... read more

How Can Canada’s New Anti Spam Law Help Your Business?

How Can Canada’s New Anti Spam Law Help Your Business?

Email Marketing

First and foremost, I am an advocate of good, old-fashioned customer service and customer support. I think brands should interact with customers on a personal level for numerous reasons. Other... read more

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Email Marketing

As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to... read more

Sweating Over Gmail’s Automatic Unsubscribe Link? Don’t Be.

Sweating Over Gmail’s Automatic Unsubscribe Link? Don’t Be.

Email Marketing

Earlier this month, Joy Ugi wrote about Google’s official wide release of the “automatic unsubscribe” link. This link, placed at the top mail displayed in the Promotions, Social or Forum... read more

What You Need to Know About Drip Email Marketing

What You Need to Know About Drip Email Marketing

Email Marketing

Drip email marketing is the “dripping” of series of relevant emails to a specified list of subscribers. These messages are typically designed to build a relationship, increase customer retention, or... read more

Capture Customers’ Attention with Lifecycle Email Marketing

Capture Customers’ Attention with Lifecycle Email Marketing

Email Marketing

The first job of your lifecycle email marketing campaign, after identifying your audience, is capturing the attention of that audience. This relies on two principles: First, the person must recognize... read more

23 Terrific Email Marketing Guides

23 Terrific Email Marketing Guides

Email Marketing

Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead). According to recent research: For every $1 spent on email marketing, the... read more

The Ultimate Driver of Email Marketing Engagement

The Ultimate Driver of Email Marketing Engagement

Email Marketing

Is Email Marketing Dead? Despite recent headlines claiming otherwise, no, it’s not. In actuality, the situation is actually quite promising. If you don’t believe me, try to sign up for... read more

How To Integrate Social Media Into Your Email Marketing Campaigns

How To Integrate Social Media Into Your Email Marketing Campaigns

Email Marketing

 Every email marketing campaign needs social media – and integrating it into your customer database makes it even more effective. So why should you be on social media? There’s one... read more

Code Like it’s 2014

Code Like it’s 2014

Email Marketing

Email has always been an underdog, there’s no denying that. You can regularly see non-email folks complaining on Twitter about having to do HTML email. People see it as an... read more

How To Avoid An Email #FAIL

How To Avoid An Email #FAIL

Email Marketing

We’ve all done it, or had it done to us: An email used as an inconspicuous nuclear bomb meant to annihilate in the most “charming” and brief way possible. Or... read more

Email Validation & Intelligence: A 1-2 Punch for Better Lead Nurturing

Email Validation & Intelligence: A 1-2 Punch for Better Lead Nurturing

Email Marketing

Marketers love lead nurturing. According to a recent Bizo survey, 94% of them believe lead nurturing is integral to their overall marketing strategies. But what marketers love even more than lead... read more

Email Marketing Dare: Special Characters in Subject Lines

Email Marketing Dare: Special Characters in Subject Lines

Email Marketing

While scrolling through my overstuffed Gmail Promotions tab, a couple subject lines grabbed my attention. Bold marketers can use symbols or emojis in subject lines to help them stand out... read more