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Purchased Email Lists Are Illegal in Canada – We’ve Never Liked Them

Purchased Email Lists Are Illegal in Canada – We’ve Never Liked Them

Email Marketing

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The recent CASL anti-spam laws in Canada have caused some debate among email marketers, particularly in the United States, with many people asking why they should adapt their strategies to comply with... read more

Is The Email “Open” Really The Goal?

Is The Email “Open” Really The Goal?

Email Marketing

I read an intriguing post from Jim Keenan about Subject Lines That Work For Sales Emails. It showed an infographic about the subject lines that maximized email opens. The top... read more

Two Crucial Tips For Great Email Open Rates

Two Crucial Tips For Great Email Open Rates

Email Marketing

We all want people to read our emails. But how do you get them to do it? Why would they click your email, when so many others are vying for... read more

Email Marketing Should Be Even More Personal

Email Marketing Should Be Even More Personal

Email Marketing

Email marketing personalisation is focusing on the wrong kind of being personal We have all had emails addressed to “Dear Firstname”, where the hapless marketer has inserted a “personalisation” code... read more

11 Sure-Fire Tips on How to Make Sure Your Email Marketing Works

11 Sure-Fire Tips on How to Make Sure Your Email Marketing Works

Email Marketing

When social media turned up the art of email marketing took a back seat with many marketers. But with Facebook organic reach reducing, email has become the new cool kid... read more

Six Brands Doing Email Marketing Right

Six Brands Doing Email Marketing Right

Email Marketing

There is a common rumor spreading that email marketing is “losing its value”, “dying off”, “outdated”, “kicking the bucket”, “not worth your time” – you get the idea. But as... read more

Are You Getting the Most You Could Be from Your Email List?

Are You Getting the Most You Could Be from Your Email List?

Email Marketing

Let’s start out by facing a tough reality: most small businesses — even the most successful ones — aren’t getting the most they could be from their email list. It’s... read more

9 Stats That Will Change Your Mind About Email Marketing

9 Stats That Will Change Your Mind About Email Marketing

Email Marketing

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Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is... read more

Why Email Might Just Be Your Most Important Content Delivery Channel

Why Email Might Just Be Your Most Important Content Delivery Channel

Email Marketing

You’re probably running in some circles trying to figure out how to adapt to ever-changing SEO algorithms. It’s harder than ever to be seen on Facebook. Reaching your audience …... read more

How Can Canada’s New Anti Spam Law Help Your Business?

How Can Canada’s New Anti Spam Law Help Your Business?

Email Marketing

First and foremost, I am an advocate of good, old-fashioned customer service and customer support. I think brands should interact with customers on a personal level for numerous reasons. Other... read more

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Email Marketing

As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to... read more

Sweating Over Gmail’s Automatic Unsubscribe Link? Don’t Be.

Sweating Over Gmail’s Automatic Unsubscribe Link? Don’t Be.

Email Marketing

Earlier this month, Joy Ugi wrote about Google’s official wide release of the “automatic unsubscribe” link. This link, placed at the top mail displayed in the Promotions, Social or Forum... read more

What You Need to Know About Drip Email Marketing

What You Need to Know About Drip Email Marketing

Email Marketing

Drip email marketing is the “dripping” of series of relevant emails to a specified list of subscribers. These messages are typically designed to build a relationship, increase customer retention, or... read more

Capture Customers’ Attention with Lifecycle Email Marketing

Capture Customers’ Attention with Lifecycle Email Marketing

Email Marketing

The first job of your lifecycle email marketing campaign, after identifying your audience, is capturing the attention of that audience. This relies on two principles: First, the person must recognize... read more

23 Terrific Email Marketing Guides

23 Terrific Email Marketing Guides

Email Marketing

Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead). According to recent research: For every $1 spent on email marketing, the... read more