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3 Tactics to Get a Higher ROI on Email Marketing

3 Tactics to Get a Higher ROI on Email Marketing

Email Marketing

With the recent hubbub around marketing automation companies getting funded or bought out, many companies are still wondering how to get more out of the software that they’re investing in.... read more

Using the Unsubscribe Process to Grow Your Company

Using the Unsubscribe Process to Grow Your Company

Email Marketing

Making sure you have a solid email unsubscribe strategy is nothing new. You know that if people want out, then that means they want out, stat, and if you try... read more

5 Fabulous Ways to Grow Your Email List

5 Fabulous Ways to Grow Your Email List

Email Marketing

How’s that email list looking? Is it small and ever-dwindling? Average but no longer growing? Completely non-existent? Are you okay with that? You shouldn’t be. Moreover, you shouldn’t have to... read more

How to Create Email Campaigns That Convert

How to Create Email Campaigns That Convert

Email Marketing

Using Content and Language to Increase Leads for Your Business Small to medium sized businesses everywhere are clamoring to get in on it. In fact, according to an article called How... read more

On Letting Go of Old Beliefs (and What That Has to Do with Your Email List!)

On Letting Go of Old Beliefs (and What That Has to Do with Your Email List!)

Email Marketing

We all carry around beliefs that inform our lives — the way we make decisions, the way we interact with people, the way we run our businesses. But how often... read more


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Four Creative Options to Encourage Email Opt-ins

Four Creative Options to Encourage Email Opt-ins

Email Marketing

If you’re trying to build your mailing list, chances are good that you’ve considered implementing an opt-in bonus, offering your site visitors a discount or free trial, for example, in... read more

Write It Right: 9 Tips for Great Emails

Write It Right: 9 Tips for Great Emails

Email Marketing

Email has completely changed the way we read and write. As a small business owner, if you haven’t adapted to the way people read email, your readers may not be... read more

8 Ways to Make Your Business Emails More Effective

8 Ways to Make Your Business Emails More Effective

Email Marketing

If you’re a business owner, then you’re also a writer—whether you realize it or not. You may outsource your business blogging and you may have an employee who formulates proposals... read more

6 Dos and Don’ts to Improve Your Email Newsletters

6 Dos and Don’ts to Improve Your Email Newsletters

Email Marketing

Email is critical for both B2B and B2C companies and can be a powerful way to communicate with customers and prospects. However, there are best practices and things to avoid... read more

Are You Getting the Most Out of Your Transactional Emails?

Are You Getting the Most Out of Your Transactional Emails?

Email Marketing

Transactional Emails. Are you overlooking their importance? Are you using transactional emails all the time with your existing customer base and completely failing to take advantage of their incredible promotional... read more

5 Wicked Awesome Ways to Grow Your Email Marketing List

5 Wicked Awesome Ways to Grow Your Email Marketing List

Email Marketing

You know you need to get the word out about your business in order to grow and to stay top of mind with customers. At VerticalResponse, we often get the... read more

What the?!? 5 Weird but Useful Email Marketing Statistics

What the?!? 5 Weird but Useful Email Marketing Statistics

Email Marketing

1

How many articles and blogs on “need-to-know” email marketing statistics do you read a week? If you’re like us, the answer is A TON. And after a while, all these... read more

This Statistics Roundup Will Improve Your Email Marketing Strategy

This Statistics Roundup Will Improve Your Email Marketing Strategy

Email Marketing

Email marketing is constantly evolving. You need only watch the headlines to see that. But as the market adapts, it also reveals different ways in which you can improve your... read more

Increase Your Email Inbox Rates in 5 Steps

Increase Your Email Inbox Rates in 5 Steps

Email Marketing

Is your email delivery rate not as high as you would like? We have some tips to help you improve your email deliverability so you can connect with more of... read more

Email List Segmenting: 3 Reasons Why It's Necessary

Email List Segmenting: 3 Reasons Why It’s Necessary

Email Marketing

A couple of weeks ago, I got an email from my son’s pediatrician’s office. The title was “Schedule Your Graduating Senior’s Physical Exam Now.” What the what?! I should note,... read more