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How to Drive Audience Engagement via E-mail

How to Drive Audience Engagement via E-mail

Email Marketing

The growing importance of effective e-mail marketing tactics remains one of the major international trends these days. However, it is no longer sufficient to send the company’s newsletter to clients... read more

Create an Email Newsletter That Produces Results

Create an Email Newsletter That Produces Results

Email Marketing

An email newsletter is a very effective way to keep your core audience engaged. We are not talking about an autoresponder that fires off a pre-written sequence of emails to... read more

How to Turn Business Cards into Email Subscribers

How to Turn Business Cards into Email Subscribers

Email Marketing

There’s no doubt that email is still one of the best forms of communication when it comes to closing a sale. But bridging the gap between face-to-face networking and the... read more

Smokin' Hot Emails & Subject Lines for Summer

Smokin’ Hot Emails & Subject Lines for Summer

Email Marketing

It’s summer, baby, which means it’s time to break out the bathing suit and soak up a little sun, (unless you’re in the Southern Hemisphere or San Francisco, of course).... read more

15 Sure-Fire Ways to Make Sure Your Emails Are Opened and Read

15 Sure-Fire Ways to Make Sure Your Emails Are Opened and Read

Email Marketing

You’ve been there before. You follow all the expert advice out there to the “t”. You type up a stellar email for your list. You go ahead and hit “Schedule”.... read more


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Why Excluding Links in Email is a Short-Term Approach to Combating Phishing

Why Excluding Links in Email is a Short-Term Approach to Combating Phishing

Email Marketing

South Africa is the most phished country out of the top 10 geographies surveyed in the latest Symantec Internet Threats Report 2014. Brands that have been the target of phishing... read more

6 Tips for Using Your Preference Center

6 Tips for Using Your Preference Center

Email Marketing

So you have an unsubscribe link, think that’s enough? Think again. Many people think that an unsubscribe link and a website/landing page that confirms you have unsubscribed is enough, but... read more

Tear Down that Great Wall of Text – Formatting Emails for Readability

Tear Down that Great Wall of Text – Formatting Emails for Readability

Email Marketing

Take a look at these two excerpts from the same sales email: Sample 1: Hello [NAME], We here at THISCO wish you and yours a very happy holiday season. As... read more

Are Your Newsletter Subject Lines Boring and Stale?

Are Your Newsletter Subject Lines Boring and Stale?

Email Marketing

Okay, so the title of this blog post was a trick question. I bet the title made you read it. But pause for a moment and consider how it made... read more

Email Blacklists 101: Key Players and How to Stay Off Them

Email Blacklists 101: Key Players and How to Stay Off Them

Email Marketing

Email blacklists (also known as blocklists or block lists) are everywhere. They rank from the formidable to the obscure. The exact number of blacklists is not fully known – there... read more

Use These Email Newsletter Topics, You Must

Use These Email Newsletter Topics, You Must

Email Marketing

Your newsletter is like the light saber of marketing tools. It’s powerful, potent and just plain cool. An effective newsletter keeps you in front of customers, allows you to showcase... read more

Mid-Year Email Marketing Resolutions to Act on Now

Mid-Year Email Marketing Resolutions to Act on Now

Email Marketing

We marketers like to start the year out strong. We arm ourselves with long lists of New Year’s resolutions we know will make this year our strongest yet. But as... read more

10 Ways to Make Your Email Marketing More Effective

10 Ways to Make Your Email Marketing More Effective

Email Marketing

There are many things that email marketers can do to make their email programs work harder for them. And for frequent readers of this blog, you will likely have picked... read more

7 Ideas for Your First Autoresponder Series

7 Ideas for Your First Autoresponder Series

Email Marketing

As much as I hate to admit it, I’ve been known be a little late to the party. Whether it’s that great new TV show everyone’s talking about, the hot... read more

Email Design: How to Improve Customer Engagement

Email Design: How to Improve Customer Engagement

Email Marketing

Why is a good email design important? A well-designed newsletter is key to your email marketing success. A high-quality design can highlight your calls to action, prioritise your content and... read more