It is a common practice for business owners and marketers to use customer testimonials to further their business. Testimonials are a form of marketing strategy which involves unofficial endorsements by the customers with their ‘word of mouth’ play.
Customer testimonials serve as a great opportunity to affect and influence the buying behavior of other potential customers. Here are some of the benefits:
● Establishes trust and increases credibility
Because testimonials come from impartial sources, readers usually trust them more. If a company representative tells a potential customer how great their services are, the customer may not fully trust it since they’ll see it as just part of the job. However, when the feedback comes from someone not connected to the company who has used the service, it is likely to be more believable.
● Boost Business
It has been shown that testimonials can help businesses expand. How does this work? Many people first search online to learn about a service provider before making a purchase. If the testimonials are positive, new customers will be drawn to the service, leading to more business for you.
● Affordable, Actually FREE!
Yes, you read it right! Getting testimonials is free. All you have to do is let your customers know that you would like to hear their feedback and then get permission to publish it on your website and other such tools once you receive it (given that it is positive). There is no need to spend a penny! However, some paid and professional options are also available.
Some More Tips:
As stated above, testimonials are useful but only when they are positive and sound unbiased. Plus, to be more beneficial you should try and get these from reliable sources and with proper names, such as the name of the company and URL you worked for.
Additionally, publish only the positive ones! There is no need to publish negative feedback. And if you have been receiving negative feedback only, it is time that you up your game and make changes where necessary.
For more information on testimonials and other things related to online marketing, get in touch with us today.