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Scary-Good Reasons Every Brand Should Be Doing Halloween Marketing

Scary-Good Reasons Every Brand Should Be Doing Halloween Marketing

Consumer Marketing

Look no further than the expansive infographic the National Retail Federation published after the 2013 Halloween retail season to understand just how massive the holiday has become in terms of commercial impact: 113 million... read more

McDonald's Hopes New Social Media Q&A Campaign Will Improve Public's Perception

McDonald’s Hopes New Social Media Q&A Campaign Will Improve Public’s Perception

Consumer Marketing

McDonald’s has a bad rap, and with the increasing popularity and availability of healthier on-the-go meal options, such as fast-casual chains like Chipotle Mexican Grill, Panera Bread, and Saladworks, consumers... read more

5 Review Sites To Get An Edge On Your Competitors

5 Review Sites To Get An Edge On Your Competitors

Consumer Marketing

As a 3-time entrepreneur, I’m often asked by others, “How do I get new customers to my business?” “What are the best tools out there to attract attention?” After all, it... read more

How To Make Sure Your Holiday Event Doesn’t Fall Flat

How To Make Sure Your Holiday Event Doesn’t Fall Flat

Consumer Marketing

With so much going on during the holiday season, coming up with new and creative ways to stand out and get your audience’s attention is no easy task. People are... read more

A Quick Guide To Capturing Consumer Intent

A Quick Guide To Capturing Consumer Intent

Consumer Marketing

You’re not a mind reader. There’s no way to really know what a prospect wants, right? Wrong. If you don’t know your consumers’ intent, then you’re missing out on a... read more

Use This 4 Year Old’s Lemonade Stand Business Plan To Increase Your Profit Margins

Use This 4 Year Old’s Lemonade Stand Business Plan To Increase Your Profit Margins

Consumer Marketing

When you think of a lemonade stand, you’re probably picturing your own kid, or one from the neighborhood, with a pitcher of Country Time lemonade at $.25 per cup. Maybe... read more

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Consumer Marketing

While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them.... read more

Philips Wants You To be Bold, Rebellious And Trimmed #LikeABrat

Philips Wants You To be Bold, Rebellious And Trimmed #LikeABrat

Consumer Marketing

Brats are defining the new cool, being gentlemen is passé. Arjun Kapoor, the actor who has taken Bollywood by storm is the new brat in town, thanks to that sexy... read more

Mobile Devices Are A Way For Consumers To Reach Brands -- Not For Brands To Reach Consumers

Mobile Devices Are A Way For Consumers To Reach Brands — Not For Brands To Reach Consumers

Consumer Marketing

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Here’s something advertisers and agencies seem slow to understand:  Mobile devices are not a way for brands to reach consumers; they’re a way for consumers to reach brands. Consider that... read more

How To Win More Customers With Personalization

How To Win More Customers With Personalization

Consumer Marketing

Coca-Cola accomplished something miraculous this past summer. The iconic soda manufacturer made sales rise for its sugary beverages for the first time in a decade, during a period when the... read more

Fiat Avventura Urges You To "Live Alive" In its New Campaign

Fiat Avventura Urges You To “Live Alive” In its New Campaign

Consumer Marketing

The Fiat Avventura has been garnering significant buzz from its pre-launch phase. Avventura is the first contemporary urban vehicle from Fiat built specifically for the urban India, and will make... read more

How To Capture Mom's Holiday Dollars

How To Capture Mom’s Holiday Dollars

Consumer Marketing

It’s the beginning of October, the start of the Fall season and the rapid arrival of Holiday 2014. Although if my inbox is any indication, Holiday 2014 started a few... read more

How Cultural Marketing Is Different From Consumer Insights

How Cultural Marketing Is Different From Consumer Insights

Consumer Marketing

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Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services... read more

How Retailers Can Win the Performance Race This Holiday Season

How Retailers Can Win the Performance Race This Holiday Season

Consumer Marketing

Every January, retailers and e-commerce companies look back on the holiday season with lessons learned and lofty goals for making the following year even bigger, better and more profitable. Yet... read more

No Wonder The Retail Sector Is In A Mess

No Wonder The Retail Sector Is In A Mess

Consumer Marketing

The retail industry is fond of statistics. They love telling us that “like for like” sales are up. Or they love quoting the “fact” that growth has risen year on... read more