Consumer Marketing
Super Social Super Bowl Commercials
It’s not often 111 million people turn their attention to the same thing at once, but come Sunday a good chunk of America will tune in and watch the New...
Seinfeld, Bueller And Super Bowl Ads Go Retro
So some brands are trying to play the nostalgia card for this year’s Super Bowl… not that there’s anything wrong with that. And speaking of Seinfeld (if you’re a Seinfeld...
Consumers, not Marketers, make IMC possible
On the way to work this morning, my daughter noticed that just as we passed the billboard for Potbelly’s new Grilled Chicken & Cheddar sandwich, we also heard a radio...
Moet’s Valentine’s Day Marketing Campaign
Valentine’s Day is just around the corner and Moet & Chandon has turned to social media to boost sales. Their new marketing campaign, ‘Tag Your Love,’ is a mix of...
There Is No Wrap-Up: Connected TV Continues Its Evolution In The Advertising, Entertainment And Media Space.
So I promised a CES wrap-up and my thoughts on the Connected TV landscape including its numerous changes, innovations, evolution and yes, even challenges. Like any year though and like...
Are Online Deals Killing Your Brand?
1Nowadays, online deals are rampantly seen in our everyday life. Ever since the ongoing success of of online deals suppliers such as Groupon, the online deals market become more and...
Can Consumers Still be Bought?
Traditional advertising strategies just don’t work anymore; users are taking control of what they read and watch, and what they don’t want are more ads. An American startup, Loffles, is...
A Watchful Eye: 3 CES Products Apple Should Be Watching
While I was not lucky enough to go to the Consumer Electronic Show, I have been following the overwhelming number of products closely. Here are three products that I believe...
How Trust Can Shape Your Company’s Decisions
In the past few months, we’ve seen quite a few corporate reversals that have come about via social media. For example, Bank of America proposed charging customers a $5 monthly fee...
A Differing Perspective On Connected TV and Related Technologies At CES 2012: A Quick Note For The Advertising World
On the eve of CES I wanted to write a quick post that I once again hope is from a differing angle than most of what you are going to...
3 Big Reasons Why Celebrity Marketing Won’t Work
2Don’t be too excited first, when your company has signed a million dollar deal for an annual brand endorsement with your local big time celebrity. There is no need to...
What Brand Managers Can Learn From The Music Industry
Engaging your customers across a wide array of channels and in the process offering the chance to buy your product at the same time… that’s a winning recipe for the...
Blendable Reality: New Strategies For Entertainment Marketing In An Increasingly Nonlinear And Connected TV World.
Warning: This post is going to be one of those that leans toward futuristic philosophical meanderings and ends with me coining new terms. You’ve been warned. Onto the show. Saying...
How to Lose Your Retail Customers “Unintentionally”
Your Customers are Your Lifelines, Do Not Lose Them Intentionally or Unintentionally. In retail line or in any other businesses, nobody would want to lose their customers for the simple...
![Customer Service in a Consumer Driven Market [Infographic]](http://www.zachhellermarketing.com/storage/customer%20service%20infographic.png?__SQUARESPACE_CACHEVERSION=1324494528410)
Customer Service in a Consumer Driven Market [Infographic]
My blog was started with one general philosophy, and has evolved from that. In the beginning, it was based on the principle that the world now works in a very...
