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A Quick Guide To Capturing Consumer Intent

A Quick Guide To Capturing Consumer Intent

Consumer Marketing

You’re not a mind reader. There’s no way to really know what a prospect wants, right? Wrong. If you don’t know your consumers’ intent, then you’re missing out on a... read more

Use This 4 Year Old’s Lemonade Stand Business Plan To Increase Your Profit Margins

Use This 4 Year Old’s Lemonade Stand Business Plan To Increase Your Profit Margins

Consumer Marketing

When you think of a lemonade stand, you’re probably picturing your own kid, or one from the neighborhood, with a pitcher of Country Time lemonade at $.25 per cup. Maybe... read more

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Consumer Marketing

While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them.... read more

Philips Wants You To be Bold, Rebellious And Trimmed #LikeABrat

Philips Wants You To be Bold, Rebellious And Trimmed #LikeABrat

Consumer Marketing

Brats are defining the new cool, being gentlemen is passé. Arjun Kapoor, the actor who has taken Bollywood by storm is the new brat in town, thanks to that sexy... read more

Mobile Devices Are A Way For Consumers To Reach Brands -- Not For Brands To Reach Consumers

Mobile Devices Are A Way For Consumers To Reach Brands — Not For Brands To Reach Consumers

Consumer Marketing

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Here’s something advertisers and agencies seem slow to understand:  Mobile devices are not a way for brands to reach consumers; they’re a way for consumers to reach brands. Consider that... read more

How To Win More Customers With Personalization

How To Win More Customers With Personalization

Consumer Marketing

Coca-Cola accomplished something miraculous this past summer. The iconic soda manufacturer made sales rise for its sugary beverages for the first time in a decade, during a period when the... read more

Fiat Avventura Urges You To "Live Alive" In its New Campaign

Fiat Avventura Urges You To “Live Alive” In its New Campaign

Consumer Marketing

The Fiat Avventura has been garnering significant buzz from its pre-launch phase. Avventura is the first contemporary urban vehicle from Fiat built specifically for the urban India, and will make... read more

How To Capture Mom's Holiday Dollars

How To Capture Mom’s Holiday Dollars

Consumer Marketing

It’s the beginning of October, the start of the Fall season and the rapid arrival of Holiday 2014. Although if my inbox is any indication, Holiday 2014 started a few... read more

How Cultural Marketing Is Different From Consumer Insights

How Cultural Marketing Is Different From Consumer Insights

Consumer Marketing

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Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services... read more

How Retailers Can Win the Performance Race This Holiday Season

How Retailers Can Win the Performance Race This Holiday Season

Consumer Marketing

Every January, retailers and e-commerce companies look back on the holiday season with lessons learned and lofty goals for making the following year even bigger, better and more profitable. Yet... read more

No Wonder The Retail Sector Is In A Mess

No Wonder The Retail Sector Is In A Mess

Consumer Marketing

The retail industry is fond of statistics. They love telling us that “like for like” sales are up. Or they love quoting the “fact” that growth has risen year on... read more

Macy’s Omnichannel Strategy: Moving Engagement as Well as Sweaters

Macy’s Omnichannel Strategy: Moving Engagement as Well as Sweaters

Consumer Marketing

Do bricks and mortar cost more than bytes and channels? For Macy’s Inc., the question may not matter as much as whether the two investments, combined, sell more sweaters, suits... read more

4 Ways to Prevent Impulse Shopping

4 Ways to Prevent Impulse Shopping

Consumer Marketing

In 2013, Kansas State University raised a few eyebrows by publishing research which identified financial problems — not sexual infidelity — as the number one cause of divorce in the... read more

Gender vs. Generational Divide Tops Findings From The Social Consumer Study

Gender vs. Generational Divide Tops Findings From The Social Consumer Study

Consumer Marketing

Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the... read more

Retailers Are Already Gearing Up for the Holidays

Retailers Are Already Gearing Up for the Holidays

Consumer Marketing

I have to admit I found it disconcerting this week when I saw Christmas lights and decorations on the shelves next to Halloween candy, costumes, and discounted school supplies at... read more