Consumer Marketing
What Leading Retailers Know About Store Promotions
What do retail leaders know about store promotions that you don’t? In a new report released last month, Retail Systems Research (RSR) uncovered common practices from retailers winning the war... read more
3 Ways To Scare Away Potential Customers
When you look around online, you can see that many people in forums and blogs often complained about how making money online is not true or that they can’t make... read more
Abercrombie & Fitch Has A Choice To Make
It’s no secret that the upscale fashion retailer known for its heavily perfumed garb and loud in-store music is also notorious for its exclusivity. In a 2006 Salon interview called... read more
Consumers say Online Reviews Greatly Impact Buying Decisions
This is the last in a blog series on an important customer service study by Dimension Research. All survey participants were asked if they had seen online reviews of customer... read more
What Makes a Great Exclusive Brand Experience for Mom?
Making mom feel special is a powerful way to build a relationship between her and your brand. The creation of exclusive brand experiences for consumers is a growing trend in 2013.... read more
An Overlooked Female Demographic: PANKs
1On Mother’s Day, I thought it would be important to salute those amazing women who are influential in the lives of their nieces and nephews but have not given birth... read more
4 Great Mother’s Day Advertising Campaigns
Sunday brings yet another annual dilemma of modern life: do I buy flowers or do I not buy flowers? If you’re a flower-buyer, then good for you. You’re set. But,... read more
Tweens: Tapping Into the New Power Players of Consumerism
The one consumer group discount and variety stores should court might be the same one inadvertently discouraged from spending money in your store. The Tween, a person aged between 9... read more
Would You Shop Here If You Didn’t Work Here? Four Steps to Employee Advocacy
1Would you shop here if you didn’t work here? Sounds like a simple question, right? Would you shop here if you weren’t being paid by this company? Would you prefer... read more
Consumers Buying More Traditional, Emotional Gifts This Mother’s Day
“Tradition” is the watchword this year when it comes to Mother’s Day gifts, according to our annual Brand Keys survey of 5,200 men and women, ages 18-65. On the rational... read more
7 Trends Mom-Focused Marketers Need To Know
You have the amount memorized by now. $2.4 trillion. The amount of money moms spend in a year is staggering and every brand wants their piece of this enormous market.... read more
Hey Consumer Brands – It’s Time to Get Your Social Service On
Not long ago our Executive Vice President of Global Sales, Tom Eggemeier, posted a blog in response to a Time magazine article predicting a sea change in customer service strategy... read more
Shopper Research: Why All Customers Are Not the Same
It is a fact: Not all customers are the same. So why engage with them as though they are? Our research has revealed that there are two main categories of... read more
3 Consumer Trends to Watch: Over-the-Counter Medicines
Over-the-counter medications marketing isn’t simple. It’s a crowded industry and there are a lot from which the consumer can choose. These three emerging trends can be applied to more than... read more
What Do Consumers Want From Brands?
That’s the age-old question, isn’t it? When you think about everything we’ve experienced in the last decade and a half – from the Y2K scare to 9/11, Iraq and then... read more
