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All Consumer Marketing Articles
Maximizing Your Back-to-School Traffic Pop: Converting Last-Minute Shoppers

Maximizing Your Back-to-School Traffic Pop: Converting Last-Minute Shoppers

Consumer Marketing

We’re entering the final stretch of the back to school buying season, and barring Cyber Monday, you’d be hard-pressed to identify a more crucial time of the year for online... read more

3 Ways the Internet of Things is Shaping Brand-Consumer Relationships

3 Ways the Internet of Things is Shaping Brand-Consumer Relationships

Consumer Marketing

For several years now, a connectivity revolution has been slowly brewing all around us; everyday objects like recycling bins, dishwashers, and smoke alarms are going online one by one, adding... read more

Top Themes for 2014 Back-to-School Marketing Campaigns

Top Themes for 2014 Back-to-School Marketing Campaigns

Consumer Marketing

The start of a new school year is just around the corner, so naturally there has been an influx of back-to-school marketing campaigns that I’m sure have caught everyone’s eyes.... read more

The “Agile” Approach To Consumer Product Marketing

The “Agile” Approach To Consumer Product Marketing

Consumer Marketing

The term Agile is most familiar to people involved with software development, but the basic concepts can be applied to consumer products successfully as well. At least two of its... read more

Is Your Culture Trash or Treasure?

Is Your Culture Trash or Treasure?

Consumer Marketing

Most companies pay serious attention to their strategy, marketing, operations, finance and human resources. In those areas, we write business plans, develop budgets and track progress with scorecards and reports.... read more

Brands, Take Note of These 6 Key Stats About Seasonal Consumer Spending

Brands, Take Note of These 6 Key Stats About Seasonal Consumer Spending

Consumer Marketing

“Holiday spending” no longer refers only to the Winter months. Spending for holidays and events such as Mother’s Day, Back to School, and Easter continues to climb steadily. These consumer-based... read more

p&g-branding

Procter & Gamble is REALLY Cleaning House

Consumer Marketing

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One of America’s leading household products’ companies recently announced it would be discontinuing at least 90 of its low performing brands. That might sound like a lot (and it is),... read more

How to Attract Customers While Reducing Your Advertising Costs

How To Attract Customers While Reducing Your Advertising Costs

Consumer Marketing

As a marketer, you want to sell, but in order to achieve that goal, you have to consider what your potential customers want. In general, customers don’t care that you... read more

5 Things You Need to Know About Back-to-School Shoppers in 2014

5 Things You Need to Know About Back-to-School Shoppers in 2014

Consumer Marketing

September may be several weeks away, but it’s high time for retailers to prep for the back-to-school shopping season. Considered the second biggest shopping event of the year (right after... read more

Market segmentation

How to Segment Your Marketing to Up-Sell Your Products

Consumer Marketing

Suppose you own a footwear warehouse company that sells shoes for men, women, and children at a bargain price. Everyone needs shoes, so you create an ad highlighting your collection.... read more

The Top Three Challenges Facing Retailers

The Top Three Challenges Facing Retailers

Consumer Marketing

What are the top three challenges facing retailers and how can they be managed? There are currently three major challenges facing retailers. How a business chooses to deal with them... read more

How To Leverage “All Things Crowd”

How To Leverage “All Things Crowd”

Consumer Marketing

The legendary American first lady Eleanor Roosevelt famously said that great minds discuss ideas, average minds discuss events, and small minds discuss people. In the spirit of Mrs. Roosevelt and... read more

Back to School Tips for Retailers

Back to School Tips for Retailers

Consumer Marketing

Ready or not, back to school season is in full swing. 37% of families have sucked it up and started shopping for pencils, crayons, shoes, and all those other school... read more

Why Are Consumers Jaded By Marketing Messages?

Why Are Consumers Jaded By Marketing Messages?

Consumer Marketing

We live in the age of abundance. From tropical fruit during winter to a choice of tools for any conceivable job, most of us have more “stuff” than we really... read more

How to Encourage Impulse Buys in Your Store: A Deeper Look at Unplanned Purchases

How to Encourage Impulse Buys in Your Store: A Deeper Look at Unplanned Purchases

Consumer Marketing

Impulse purchases account for a significant chunk of the consumer spending pie. According to a study by Marketing Support, Inc. and Leo J. Shapiro and Associates, about one-third of all... read more