When creating a personal brand, we often overlook the valuable chance to network – both online and offline. This approach not only leads to new job opportunities but also fosters lasting relationships. Although this idea isn’t new, the importance of forming meaningful connections has grown significantly in today’s social media-focused world.

The right relationships in business is a vital component both online and offline. You are who you connect with, and how a brand is perceived from others creates a lasting impression. Professional growth depends on networking, and should be viewed as an important part of your branding strategy.

In what ways can you effectively build your network? Through reaching out, guest blogging, thanking others for their content and services, and sharing valuable information from those inside your niche, and so on.

The top networking chances for your personal brand develop over time and involve a mix of trustworthiness and the value you can provide to others. Being active on platforms like LinkedIn, Google Plus Hangouts, Facebook Groups, and Twitter Chats will demonstrate to others that you are committed to being a meaningful contributor and connection.

How to build a great network

There are several steps you can take when building the right connections for your personal brand.

  • Be active on LinkedIn – This business-minded social network is the ultimate place for networking. But having a well laid-out profile is not enough. By joining the right groups for your niche, and actively participating in conversations you are attracting like-minded individuals to your brand. It is important to send out personalized messages, and not sell to people in your network.
  • Attend events through Meetup – A great way to connect with others in your industry is to join in on professional meetings and events. You will be surprised at how many you find on this powerful network in your area.
  • Make a new connection each week – Make it a goal to meet a new contact in your niche on a weekly basis, and at the end of the month you will notice growth not only from these people, but also from those who have found your brand through these connections.
  • Offer valuable content – What ideas does your brand have to others that will be unique, professional, and helpful? Not only will you become known as an expert in your industry, but you will attract more influencers to your network.

Taking the time to build your personal brand’s network will not only create a more professional, and reputable persona, but also opens the door for new opportunities, which eventually will lead your company to more sales.