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The Complete Guide to Personal Branding

The Complete Guide to Personal Branding
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Brand Advocacy: 7 Brilliant (and Slightly Badass) Ways to Achieve It

Brand Advocacy: 7 Brilliant (and Slightly Badass) Ways to Achieve It

Branding

Brand advocacy has been a big buzzword. With social commerce gaining steam, businesses are looking for ways to differentiate themselves from the crowd. As the internet gets more personal, businesses... read more

CPG Brands & Digital Video: A Recipe for Increased Reach and Engagement

CPG Brands & Digital Video: A Recipe for Increased Reach and Engagement

Branding

According to eMarketer’s new report, “CPG and Digital Video: Beyond Repurposing the Television Campaign,” both media buyers and agencies have noticed increased efforts by CPG brands to put more digital... read more

Creating Your Unique Business Brand

Creating Your Unique Business Brand

Branding

Creating a unique business brand is something every business, small or big, strives for. Competition is all around you, and it doesn’t matter if you are a small beauty salon... read more

brand partner

Brand Partner: The Value in Product Reviews and Giveaways

Branding

Before I was a marketer I was a mom.  When my daughter was born, though I intended to, I never went back to work. I took off 3 years to... read more

3 Campaigns from DirecTV that Have Helped the Brand Become Synonymous With Hilarity

3 Campaigns from DirecTV that Have Helped the Brand Become Synonymous With Hilarity

Branding

According to Nielsen, funny ads resonate better with audiences, so we’ve seen brands give it their best shot at creating laughable commercials and online videos, many of which have gone... read more


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Customizing Your Careers Page to Match Your Talent Brand

Customizing Your Careers Page to Match Your Talent Brand

Branding

The world of recruiting is often seen as job seekers marketing themselves as the “perfect” applicant for a position. However, in the HR world, it is not just applicants who... read more

What Came First in Business, the Story or the Deed?

What Came First in Business, the Story or the Deed?

Branding

Bloomberg Businessweek published an article by Ty Montague back in September, “Is Your Company a Storyteller? Or a Storydoer?” After a quick scan, I determined the piece focused on storytelling... read more

Branding Strategy As Your Secret Marketing Weapon

Branding Strategy As Your Secret Marketing Weapon

Branding

Image source Marketing without branding is like fishing without a hook. You’ll be distributing your message, sure. You may see results in the forms of sales closed and new customers.... read more

What’s in a Domain Name Extension?

What’s in a Domain Name Extension?

Branding

Registering your domain name is normally one of the first steps taken when starting a new website. Once you have chosen your business or website name, you can easily check... read more