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Developing Brand Friendships

Developing Brand Friendships

Branding

What Are Brand friendships? Okay, I admit it, I’ve coined that term. But if you think about all that is being talked about in social media, brand friendship is really... read more

Can Social Responsibility Initiatives Strengthen A Brand Image And Satisfy Investors?

Can Social Responsibility Initiatives Strengthen A Brand Image And Satisfy Investors?

Branding

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More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many believe it is in conflict with... read more

Align Your Brand Messaging, Start From the Ground Up

Align Your Brand Messaging, Start From the Ground Up

Branding

As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There... read more

Keep It Simple: How Successful Brands Have Perfected Minimalist Marketing

Keep It Simple: How Successful Brands Have Perfected Minimalist Marketing

Branding

“Quality over quantity!” You’ve heard the saying over and over again about countless topics, to the point where it begins to lose its meaning. However, it bears significance in few... read more

7 Cool Ways This Beer Brand Engaged With Fans At The KFOctoberfest

7 Cool Ways This Beer Brand Engaged With Fans At The KFOctoberfest

Branding

Oktoberfest, a two-week festival held each year in Munich, Germany during late September and early October sees six million people each year and has inspired numerous similar events using the... read more

You Know You’re From New England: An Ode To Kitchy Local Marketing

You Know You’re From New England: An Ode To Kitchy Local Marketing

Branding

If you don’t think people respond positively to advertising, you aren’t paying attention to the voice in your head because it’s probably humming a jingle from one of your favorite... read more

30 Brand Image Must-Have's

30 Brand Image Must-Have’s

Branding

The ability to develop a powerful brand image is one of the best ways to gain a competitive advantage in the market. Cultivating a brand is about more than designing... read more

Understand Your Business: Value Proposition 101

Understand Your Business: Value Proposition 101

Branding

Our organization provides ABC toXYZ. I urge you to take the phrase above and repurpose it for your brand; in which ABC is the product or service your organization offers, and XYZ is your target audience.... read more

Define the Core of Your Personal Brand

Define the Core of Your Personal Brand

Branding

The most important step to creating a personal brand is defining your personal brand. To do this you must define the core of who you are to create the core... read more

The Two Types Of Brands (And The Entrepreneurs Behind Them)

The Two Types Of Brands (And The Entrepreneurs Behind Them)

Branding

Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He laughingly mentioned a client who recently asked, “How did you know? You must... read more

Every Online Interaction With Your Readers Can Be A Brand Building Moment

Every Online Interaction With Your Readers Can Be A Brand Building Moment

Branding

You may be a company in the bowels of B2B. The content may involve something as mundane as an email signoff or, in the case that I’m about to highlight,... read more

How The Right Creative Helps You Win Business

How The Right Creative Helps You Win Business

Branding

Winning the right business from the right customer is all about making the right impression. In a face-to-face situation, you can establish chemistry and build a relationship with a prospect.... read more

Tracking The Holiday Hype: Who’s Excited About Halloween?

Tracking The Holiday Hype: Who’s Excited About Halloween?

Branding

At the beginning of September on a trip to the theme parks of Orlando, I spent a day in the Magic Kingdom. It was, of course, utterly magical – but... read more

The 10 Pillars To Creating a Personal Brand in a Digital World

The 10 Pillars To Creating a Personal Brand in a Digital World

Branding

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Ever Googled yourself? What did you see? Did you like your web “you”? That’s the only way some people see you today in a digital world. You are defined by... read more

The Problem With Your Brand Value And What You Should Do About It

The Problem With Your Brand Value And What You Should Do About It

Branding

The problem with brand value is really simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B, and... read more