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The Importance of Personal Branding

The Importance of Personal Branding
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How to Use Google Alerts for Brand Monitoring and Competitive Intelligence

How to Use Google Alerts for Brand Monitoring and Competitive Intelligence

Branding

Google alerts are a brands best friend for monitoring topics relating to your business, tracking what your competitors are doing and a front end source of curated news. Think of... read more

Googled Yourself Lately?

Googled Yourself Lately?

Branding

News Flash…Google has Changed! The not so funny thing about the above title is this post will last forever…Google is ALWAYS CHANGING! Google is in the business of change. They... read more

Brand Affinity: You Can’t Make Them Love You

Brand Affinity: You Can’t Make Them Love You

Branding

You’re in marketing, so your job is to draw prospective customers closer to your brand.  You want to create warm leads for sales, create top-of-mind awareness and – in your... read more

The Importance Of Emotion In Marketing Your Brand

The Importance Of Emotion In Marketing Your Brand

Branding

My father started his marketing career in the days of Mad Men. He has shared that in many ways marketing was simpler then. You put an ad on the three... read more

Michelle Phan: Branding Tips from a Video Vixen

Michelle Phan: Branding Tips from a Video Vixen

Branding

If you’ve ever searched for beauty tutorials online, then you’ve likely come across YouTube superstar Michelle Phan. At age 27, Michelle has amassed over seven million subscribers and over one... read more

The Business Card Test

The Business Card Test

Branding

How the mobile device is the new face of your business. Smartphones are amazing tools. Communication, commerce and a limitless database of knowledge is now always within an arm’s reach. ... read more

Anatomy of a Cult Brand: Be Involved

Anatomy of a Cult Brand: Be Involved

Branding

This is part five of a six part series that explores what it truly means to be a cult brand. “Anatomy of a Cult Brand” summarizes Cult Collective’s study of the world’s... read more

Deliver the Bad News for a Great Brand Impression

Deliver the Bad News for a Great Brand Impression

Branding

I am an advocate of that “go for it” type drive. And, then beg forgiveness later if things fall apart. In this case – that simply wouldn’t work. Working with... read more

Fix (or Establish) Your Brand Reputation

Fix (or Establish) Your Brand Reputation

Branding

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days.... read more