Branding
An Amazing Journey Of Self-Discovery
According to the ancient Greek philosopher Plato, the whole purpose of our lives was to – by the exercise of our senses – recover through learning the knowledge we once...
What’s in a Name?
Many of our ancestors came to America with a dream, a promise, and a name that was hard to pronounce or sounded too “insert nationality/religion here”. Names were altered to...
Why Private Brands Are Un-American and What You Can Do About It
As the U.S. private brands industry collectivelycranesits neck across the pond with an envious smile at the U.K. private brand share success (approximately 47 percent in dollar share), I question...
The Superbowl Brand Showdown!
Talk of the Superbowl has been rife in recent weeks, with the buzz even reaching our British shores, which is rather impressive if you consider that only four people in...
Corporate America: Your Hiring Processes Are Branded As ‘Broken’!
Look at it from almost any perspective and there is only one conclusion that can realistically be drawn about the hiring processes currently prevailing in Corporate America—they are sadly broken...
How Do You Solve A Problem Like Your Website?
As the saying goes, nothing is as certain as change. Particularly in the digital world. There have been a lot of changes in the digital world recently, which is a...
Brand PR: Get FRCN Busy
BOSHspeaks-BrandPR-GetFRCNBusy The coming year will provide fresh opportunity for you to extend your reach with your online presence. As a professional you need every possible advantage to succeed in...
The Apple of J.C. Penney’s Brand
We were going to start today’s blog with a title in the form of a question. Something like, “Would you like a simpler system of price promotions when you go...
5 Easy Social Media Tips To Brand Yourself
Your reputation now extends to the web, and whether you love it or hate it, that means social media is big part of that . More importantly, as a young...
Beyond the Brand and In Tune With Reality
This is not another article that will school you on how to properly do your own job. There are already a lot of opinions on what the right way of...
