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Branding

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How Coca-Cola Brings New Life Into Its Bottles And Brand

How Coca-Cola Brings New Life Into Its Bottles And Brand
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“Guilt-Proofing” Your Brand: Modern Protection From Slander, Hoax & Smear Campaigns - Part Three.

“Guilt-Proofing” Your Brand: Modern Protection From Slander, Hoax & Smear Campaigns – Part Three.

Branding

In this final post of our three-part series on guilt-proofing your brand, I will cover some actionable tactics you can take from both the marketing and social perspectives. However, be... read more

A Short Guide to Selling Yourself (For the Modest at Heart)

A Short Guide to Selling Yourself (For the Modest at Heart)

Branding

You’re a very talented individual. You’re educated, highly skilled, respected by your peers, and a slew of people have a lot of nice things to say about you. Blushing yet?... read more

This Friendship Day, Pepsi India Takes You BackToSchool

This Friendship Day, Pepsi India Takes You BackToSchool

Branding

If you want to see a bunch of adorable kids melt your heart, you shouldn’t miss watching this one. In a new film celebrating friendship, Pepsi has taken us back... read more

When the CEO IS the Brand

When the CEO IS the Brand

Branding

What do Paula Deen, George Zimmer, Richard Branson, Walt Disney and JK Rowling have in common?  All of them are living icons of the brands they created.  Through good times... read more

Branding Mistakes to Avoid

Branding Mistakes to Avoid

Branding

Branding is an important component to business success. But too often, business owners leave branding to chance or don’t direct their branding efforts. Here are some common branding mistakes and... read more


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What’s Wrong With Your Image?

What’s Wrong With Your Image?

Branding

You may not realize you have an image. And the image that exists for you may not be ideal. The goal of reputation management and personal branding is to intentionally... read more

2 Crucial Steps to Make Your Brand About the “Why”

2 Crucial Steps to Make Your Brand About the “Why”

Branding

Source Every company knows what they do, right? Coca-Cola sells soft drinks, Apple sells state-of-the-art technology devices, and Nike provides athletic apparel. Even businesses on a smaller scale know exactly... read more

Anatomy of a Cult Brand: Be Remarkable

Anatomy of a Cult Brand: Be Remarkable

Branding

This is part one of a six part series that will explore what it truly means to be a cult brand. “Anatomy of a Cult Brand” summarizes our study of... read more

Why it Pays to Promote Your Brand’s Content On Social Media

Why it Pays to Promote Your Brand’s Content On Social Media

Branding

If you’re wondering why this is the third Southerly blog in a row to kick off with a football theme, then you probably weren’t one of the estimated 1 billion... read more