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5 Easy Ways to Improve Your Personal Brand

5 Easy Ways to Improve Your Personal Brand
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10 Words To Never Use For Your Personal Brand

10 Words To Never Use For Your Personal Brand

Branding

Everyone has a unique personal brand. When it comes to defining your personal brand, it’s important to be very careful in what you say when describing yourself. Words are incredibly... read more

Core Business Changed? Here’s What to Do About It.

Core Business Changed? Here’s What to Do About It.

Branding

Plenty of businesses start with one core message. Then market conditions and demand dictate a shift. Before you know it you’ve drifted unintentionally away from what was once your core... read more

Brands are Heading Back-to-School

Brands are Heading Back-to-School

Branding

Sorry folks, there’s no denying it anymore: Summer is officially coming to a close. What once felt like an endless highway now feels like an unrelenting headache as cottagers clog... read more

More Signs of Decline in Brand Relevancy

More Signs of Decline in Brand Relevancy

Branding

Last week I was shopping for a new Bluetooth headset for my phone after my trusted Motorola betrayed me in the middle of an important call with a client. It... read more

Anatomy of a Cult Brand: Be Inspiring

Anatomy of a Cult Brand: Be Inspiring

Branding

Cult brands inspire from the inside out. Cult followings do not spontaneously spring forth from an external group of consumers. Companies must first look inward. They must commit time, funds... read more

Build Your Brand, Build Your Empire.

Build Your Brand, Build Your Empire.

Branding

The old adage goes “Rome wasn’t built in a day,” and for good reason. When you build your brand, you are essentially telling a new story, the story of your company.... read more

Building from the Bottom Up: Creating a Branding Identity

Building from the Bottom Up: Creating a Branding Identity

Branding

Have you ever seen the game that shows you a logo and you have to correctly guess the company name? The company logos they use in this game are a... read more

Are Bedtime Shoppers A Bad Bet for Target Brand?

Are Bedtime Shoppers A Bad Bet for Target Brand?

Branding

There’s a saying that goes, “old poker players never die, they just shuffle away.” Today the same might be said for some retailers too. Why? Well, in recent years many... read more

6 Components to a Meaningful Internal Brand

6 Components to a Meaningful Internal Brand

Branding

A few weeks back I attended Mixwest in Indianapolis. One of the presenters, Melissa Balkon, had a wonderful session about building a meaningful brand. Her presentation was focused on the external brand BUT... read more