Branding
Name Making: Google it!
Ever wonder how Google came up with its name? Did they think the name Google would become synonymous with information sourcing, referencing, mapping and everything in between? Is there some... read more
Reputation Changer Reviews 6 Companies with Sterling Reputations
1When it comes to doing business, reputation is everything—which is why ReputationChanger.com reviews the trustworthiness and esteem of all of the world’s top businesses and brands. The company has compiled... read more
What Brands Can Learn From Amy’s Baking Company
Bitter rivalries, drama-infused scheming and colossal meltdowns are mainstays of reality TV. Shows like “Survivor,” “The Real World” and “The Bachelor” thrive on high emotion and competition; but what happens... read more
Lawyers & Law Firms, Are You Paying Attention To Your Brand?
A Guernsey Cow (Photo credit: Wikipedia) SUSPEND YOUR SKEPTICISM Put your skepticism on the shelf for just a few minutes, okay? I know some of you think you don’t need... read more
What You Need to Know About the Benefits of Negative Space Logos
Any designer worth their salt will tell you that a negative space logo is the one that makes their spines tingle, and while most consumers don’t realise how very clever... read more
Big Brands, Cool Kids & Why You’re Fat
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” Jeffries said in the Salon article. “We go after the cool kids. We... read more
12 Brands That Follow the 12 Tenets of the Scout Law
Every Monday night, from age 6 through age 17, you could find me at a Boy Scout meeting. Many of those Scouting values are still fresh in my mind –... read more
Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand
1Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to... read more
3 Lessons in Branding from ‘Harajuku Girls’
Gwen Stefani’s song ‘Harajuku Girls’ reminds me of a place in Japan where standing out is the norm, at least every Sunday! “Harajuku girls. I’m looking at you girls. You’re... read more
Livestrong is Still Strong and Sharing Its Story
Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to... read more
Smile! YOU are Your Brand Image
With the proliferation of social networks and profiles, comment systems and discussion forums, and other online services, creating an account for ourselves is now second-nature. What is not yet second-nature... read more
How the Psychology of an ‘Active’ Company Logo Can Give You the Edge
In language, in life, in business we can be divided into two camps – the active and the passive. Human beings naturally like to divide things, and create associations. For... read more
Police Break Up Brand Warriors for Star Wars and the Doctor
One of the great things about the entertainment industry is how easy it is for its customers to become die-hard brand enthusiasts. There are groups formed in the real world... read more
Oooh, Burn! Abercrombie Puts The Pain Back In Product Branding
Effective branding is, and always has been, an exercise meant to set a product apart from its competitors. Ranchers burn symbols onto cattle with a hot iron cast to declare,... read more
Tour Operator Logos: The Value of Creating a Good Logo
1A logo is an essential part of your business branding plan. You might be a small activity operator in a coastal beach town, but that doesn’t mean you don’t need... read more
