B2B Perspective
10 Things You Need to Know About B2B Mobile Marketing
3You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone, nearly oblivious to everything else around them. These are the same... read more
Why Lead Generation Is Irrelevant
4According to a 2011 study by MarketingSherpa, 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited... read more
B2B Social Media Marketing: The Look of Success
Sometimes it takes more than statistics to make a point. Sometimes, you need to show people the example that demonstrates the statistic before it is real to them. Last week,... read more
How B2B Marketers Can Connect to Small Business Owners
In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Moreover 43% – 45% of... read more
3 Steps To A B2B Social Media Marketing Strategy Your CEO Will Love
There’s an ongoing debate about the ROI of social media marketing. Many of the conversations center around measuring social media as a branding and awareness tool, while others concentrate on the value... read more
B2B Lead Generation vs B2B Advertising: What You Need to Know
Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Tell a B2B... read more
The Chianti Segmentations: A New Look at An Old Tedium
I hate market segmentation. I understand why we need to do it, but for B2B marketers, it’s a tedious, often fruitless waste of time. Consumer marketers get to play with... read more
Outperform in B2B Sales by Understanding the Social Business Sales Funnel
In my twenty-five years of experience advising firms on corporate strategy and leading transformation as a line executive, I have consistently seen that the gold is hidden by assumptions that... read more
B2B Content Strategy Should Never Be a Wallflower
A B2B content marketing strategy should never be contained in a silo. First of all, to be literal, a silo is a dugout, cave or shelter for grain. Secondly, it... read more
Getting Marketing Back to Fundamentals
A few weeks ago, I was speaking with one of my colleagues about the state of B2B marketing and the maturity of today’s marketers. During this discussion we were focusing... read more
